Social Inclusion : Fundamentals and Development – Maria Marcela Serrano

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Maria Marcela Serrano is highly experienced in the field of water sciences and management. She believes that all big changes start small and by taking small steps, we can cover long distances.

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Social Inclusion: Fundamentals development

By: Marcela Serrano

Three major challengesC

Challenge No1: Aligning companies to new global demands

CChallenge No2 : Adapting to current corporate social demands

CChallenge No3: Manage water resources in an efficient, integrated and sustainable

Actors to Meet New Challenges

Challenge No1: Align business to New Global Standards

Alignment with New Demands Global

1980 1990 2000 20202010

AwarenessEnvironmental

(Developed countries) Sustainability

Social

(Corporate Social Responsibility)

Brundtland Commissio

n 1987

Agenda 21

Rio 1992

Traditional ModelCorporate Social Responsibility

Vertical relationship and low impactCompensation – Philanthropy-SustainabilityResponse to external pressureHigh nonconformity of various actorsGreat Investment: Education and infrastructure

Current Model:

Shared Value - Social Inclusion

Direct economic and social benefits

It combines business interests with capacities of local communities.

Added value for the company and the community Integrated to compete (joint decisions) Common long-term benefit Development Support (Global Compact)

No2 Challenge: Adapting to current corporate social demands

1. Globalization of Information

1 8 0 0 1 9 6 0 1 9 8 0 2 0 0 0 2 0 1 20

5

1 0

1 5

2 0

2 5

3 0

3 5

Y e a r

2. AdvisoriesProfessionals

Need to expand our Social Responsibility

Responsibility of an organization for the impacts of its decisions and activities on society and cause the environment, through transparent and ethical behavior

Contributes to sustainable development, including health and the welfare of society;

Takes into account the expectations of stakeholders; Complies with applicable law to be consistent with international norms of behavior

Social inclusion

It is essential to incorporate people of lower income segments through sustainable business to improve the living conditions of these

Corporate Social Inclusion For Mutual Gains

Businesses with social inclusion are management support from industry, allowing foster good community relations in the long term

Motiva balance, symmetry and mutual benefit (calculated as the difference between economic benefits and negative impacts caused)..

Active participation of the community, under the concept of "them" and not "for them

Communities want a sustainable, do not want compensation.

Increasingly The World Bank Promotes Social Inclusion

Today nobody argues whether the company should generate social value but what is the best way to do and how to measure

Challenge No3: Manage water resources in an efficient, integrated and

sustainable

Efficient Use of Water: swap's Accounting - Monitoring Process Optimization Water Loss Management

Wastewater Treatment and Reuse: Water recirculation Reuse of wastewater

New Sources of Water: Desalination of water (sea salt) Water transport from one region to another Water use during floods Direct use of seawater Artificial rainfall Fetching fog