DOBBE NEIGHBORHOOD

Social Innovation Safari9 - 19 july 2013 Amsterdam

hoodculture

casebrief

opportunities

disconnects

field researchanalysis

analysis analysis

applying insights

prototyping

prototyping

idea generation

sharingobjects

B C DA

12 3

4

7

6

5

saying hi& small talk

THE DOBBE SAFARI WALK

casebrief

disconnects

disconnects

hoodculture

sharingobjects

saying hi& talk

opportunities

next?

CASE BRIEFHow could the Alliatie improve poor social indicators in the Dobbe Area?

casebrief

disconnects

disconnects

hoodculture

sharingobjects

saying hi& talk

opportunities

next?

RESEARCH FOCUSextend of disconnect in perceptions ofwhat makes a likeable neighborhood

casebrief

disconnects

disconnects

hoodculture

sharingobjects

saying hi& talk

opportunities

next?

FIELD RESEARCH

casebrief

disconnects

disconnects

hoodculture

sharingobjects

saying hi& talk

opportunities

next?

FIELD RESEARCH

casebrief

disconnects

disconnects

hoodculture

sharingobjects

saying hi& talk

opportunities

next?

ANALYSIS

casebrief

disconnects

disconnects

hoodculture

sharingobjects

saying hi& talk

opportunities

next?

4 TYPES OF DISCONNECTS

system - individual

people within themselves

culture - culture

system within themselves

casebrief

disconnects

disconnects

hoodculture

sharingobjects

saying hi& talk

opportunities

next?

IDEA GENERATION

casebrief

disconnects

disconnects

hoodculture

sharingobjects

saying hi& talk

opportunities

next?

HOOD CULTURE

hoodculture

casebrief

opportunities

disconnects

field researchanalysis

analysis analysis

applying insights

prototyping

prototyping

idea generation

sharingobjects

B C DA

12 3

4

7

6

5

saying hi& small talk

THE DOBBE SAFARI WALK

casebrief

disconnects

disconnects

hoodculture

sharingobjects

saying hi& talk

opportunities

next?

DOWNSCALING

casebrief

disconnects

disconnects

hoodculture

sharingobjects

saying hi& talk

opportunities

next?

PROTOTYPING

casebrief

disconnects

disconnects

hoodculture

sharingobjects

saying hi& talk

opportunities

next?

PROTOTYPING

VALUE OF KNOWING THE PERSON FOR SHARING OBJECTS

ABSTRACT LANGUAGEDOESN’T EVOKE RESPONSE

hoodculture

casebrief

opportunities

disconnects

field researchanalysis

analysis analysis

applying insights

prototyping

prototyping

idea generation

sharingobjects

B C DA

12 3

4

7

6

5

saying hi& small talk

THE DOBBE SAFARI WALK

casebrief

disconnects

disconnects

hoodculture

sharingobjects

saying hi& talk

opportunities

next?

PROTOTYPING MAIL IDEA

casebrief

disconnects

disconnects

hoodculture

sharingobjects

saying hi& talk

opportunities

next?

PROTOTYPING BIKE SERVICE

casebrief

disconnects

disconnects

hoodculture

sharingobjects

saying hi& talk

opportunities

next?

JOB DESCRIPTION & INTERVIEW ALLIANTIE

INSIGHT:alliantie willing to work

extra & flexible day / night hours

INSIGHTalliantie is somewhat limited by mission statement

PROTOTYPING MAIL IDEA

hoodculture

casebrief

opportunities

disconnects

field researchanalysis

analysis analysis

applying insights

prototyping

prototyping

idea generation

sharingobjects

B C DA

12 3

4

7

6

5

saying hi& small talk

THE DOBBE SAFARI WALK

casebrief

disconnects

disconnects

hoodculture

sharingobjects

saying hi& talk

opportunities

next?

CULTURE - CULTUREfocus on familiar actions & daily life

SYSTEM - INDIVIDUALcreating moments of interaction & feedback

RELATION TO DISCONNECTS

casebrief

disconnects

disconnects

hoodculture

sharingobjects

saying hi& talk

opportunities

next?

service related to daily lifelimited to the neighborhood

sponsored by Alliantiewith brief and concrete explanation of

what Alliantie is and does(use language of the people!)

> interaction moment for cultures> entry point for Alliantie

OPPORTUNITY

casebrief

disconnects

disconnects

hoodculture

sharingobjects

saying hi& talk

opportunities

next?

Constantin StorzAnniina Huohvanainen

Jos van KuikMarc Dinkgreve

Gregg MwendwaFiona Jongejans