Social iTV a new approach to a long established media

Jorge Ferraz de Abreu (et al) DeCA | CETAC.MEDIA (pólo aveiro)

from “Social TV”… to Social iTV

Definition

Social iTV: what this stands for?

TV is a social media

many people see it…

and talk about it

“a very important part of the pleasure of television programs is…

to gossip about them the following day” Gauntlett and Hill (1999)

Social iTV: what this stands for?

Social iTV: what this stands for?

TV brings people together

as rendezvous place

Social iTV: but . . .

techno-social

modifications!

myriad of TV channels daily routines web competition …

Social iTV: what else?

interactivity Social iTV: what else?

interactivity Social iTV: what else?

full screen option channel info

Social iTV: what else?

buddy list (TV & PC)

Social iTV: what else?

channel recommendation

text messages

“using communication technology to connect TV viewers, in order to create remotely shared experiences around TV content” (Harboe et al, 2008)

Social iTV

“Social iTV”… how eclectic it is?

Research

HCI Business models

Social iTV: a blend of scientific areas

Communication theory

ICT systems Sociology

…

TV or PC who wins?

lean back

lean forward TV or PC

who wins?

the couch is still a winner

TV or PC who wins?

achievements at CETAC.MEDIA

R&D

!!

2BeOn pc based

2nd input device

What have we done?

10 years later over I PTV

What have we done?

iNeighbour TV seniors in mind

Wize crossed tv games

Some results

scientific pub.

prototypes

industry coop.

academy coop.

focus groups + FT

0% 0%

36%

64%

0%

50%

100%

Muito Pouco Interesse

Pouco Interesse Interesse Médio Muito Interesse very little little medium much interest

0% 7%

43% 50%

0%

50%

100%

Muito Pouco Interesse

Pouco Interesse Interesse Médio Muito Interesse very little little medium much interest

Some results

©johnnyjuice

Willingness to know who’s also watching TV

Interest in having a social iTV application

Social iTV a new approach to a long established media Jorge Ferraz de Abreu DeCA | CETAC.MEDIA (pólo aveiro) Pedro Almeida

João Afonso Nuno Oliveira Patrícia Figueira Ricardo Dias Ricardo Pinto Telmo Silva