Social Media 101

April 6, 2011 ACTion Alexandria & Alexandria Community Trust

Baseline

Traditional media

Yodel-Le-He-Hoo!

What is social media, anyway?

Social media

Use #1: PR & fundraising

Use #2: Collaboration

Use #3: Community cultivation

Use #4: Loyalty building

Use #5: Community organizing

What now?

Where to begin:

!   Strategize! Ask some questions.

!   Is social media right for us?

!   What does our org want to get out of this?

!   Who is our audience?

!   What stories resonate for our audience?

!   What/who do we need in place to start?

Etiquette

Humanize your profile

Etiquette

Be personal

Etiquette

Contribute... regularly

Etiquette

Content is king!

Diving into:

Getting set up on Facebook

•  What type of page should I use

•  Who should run the organization’s page?

•  How do I actually set the page up?

Personal "Page

Group Page

Community Page

Fan Page

Choose an administrator

•  The person who sets up your page must have a personal profile

•  You can add and remove additional administrators any time

•  Fans can’t see who the administrator is unless you allow them to

Creating a Facebook Page

http://www.facebook.com/pages/create.php

Connect to Facebook

Make it easy for fans to find you: • Post link on website • Email signatures • Marketing pieces

Recommended reading

!   bethkanter.org

!   mashable.com

!   smallact.com

!   techipedia.com

Questions