Social Media: Taking Root

July 21, 2011 America’s Charities

Hi!

Baseline

Traditional media

Yodel-Le-He-Hoo!

What is social media, anyway?

Social media

Use #1: PR & fundraising

Use #2: Collaboration

Use #3: Branding & cultivation

Use #4: Loyalty building

Use #5: Community organizing

Use #6: Recruiting

Use #7: News coverage

Questions to ponder

Is social media right for us?

What does our org want to get out of this?

Who is our audience?

What stories resonate for our audience?

What/who do we need in place to do this right?

Questions