#SMXsocial13 #Bootcamp Ric Dragon @RicDragon

Social Media 101

What we’re going to cover...

• Networks

• Platforms

– Facebook

– Twitter

– Google+

– LinkedIn

– Pinterest

• Some overall best practices

• Q&A

Intro to Social Networks

• Nodes and ties, or edges

• Weak ties, strong ties

• Exponential growth

• 6 degrees

Nodes and ties, or edges

Weak Ties, Strong Ties

Exponential Growth

Image Source: www.etereaestudios.com

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48

48K16m

6 degrees

6 degrees

Intro to Social Platforms

• Timeline of development

• The four major activities of social platforms

– profile building

– connecting

– content, including curation

– engagement

Timeline of development

Twitter: @ricdragon

The four major activities of social

platforms

Twitter: @ricdragon

Twitter: @ricdragon

Twitter: @ricdragon

Twitter: @ricdragon

Facebook

• individual versus pages

• profile creation

• connections

• content highlights – what works (some

examples)

• events

• groups

individual versus pages

individual versus pages

individual versus pages

• Can’t tag people

• Can’t invite people to events

• Personal timeline: individual, non-

commercial use.

• Facebook Pages look similar: unique tools

for connecting people to a topic they care

about, like a business, brand, organization

or celebrity.

profile creation

connections

Leveraging

your

connections

as an

individual!

Content

highlights –

what works?

Content

highlights –

what works?

Content

highlights –

what works?

Content

highlights –

what works?

Twitter

• profile

• connection building

• lists

• content that works

• hash tags

• chat groups

Twitter profile

1

23

4

Connection Building

Twitter Lists

Twitter

Content

that works

Twitter

Content

that works

Twitter

Content

that works

hash

tags

Twitter

Chats

LinkedIn

• LinkedIn Eco-System

• Your Profile

• Company pages

• Groups

LinkedIn

LinkedIn

LinkedIn

Making Connections...

Company Pages

Groups

Google +

• Profile

• Connection building

• Company pages

• Content that works

• Groups

• Events

Google + Profile

Connection Building

Company Pages

Company Pages

Company Pages

Company Pages

Communities

Events

Pinterest

• telling a story

Pinterest boards

Some overall best practices

• publish to many platforms or not?

• paying it forward

• creating relationships that endure

• tying to blog

Q&A

Ric Dragon,

DragonSearchdragon@dragonsearch.net

Twitter: @ricdragon

Thank You!