Social Media – For Business, For Fun, and For Finding the ... · Social Media – For Business,...

transcript

Social Media –For Business, For Fun, and

For Finding the Missing Baby

LOMA Conference 2010Contact Information:

(617)-PATRICKwww.617-patrick.compat@617-patrick.comTwitter: @617patrick

First Things First…

Congratulations!

Test …

What’s 5 + 5?

Introduction

• Thanks– Joan Orentlicher– You

• Handouts, “college style”– http://www.617-PATRICK.com/loma

• Email addresses• Show what you can do with social media• Joke

My Bio

• I do speeches and consulting on – Social Media

• LinkedIn, Facebook, Twitter, YouTube, …

– Google ranking (SEO & PPC)

• VP of Operations for search engine that was tied with Google in 2000

• I do NOT work for LinkedIn, Twitter, etc

• Congratulations!• Took 10 courses to get LOMA

certification/designation• Varied jobs • Want career info

Goals/Objectives

• You will learn more about – LinkedIn (60%)– YouTube (5%)– Facebook (5%)– Blogging (5%)– Twitter (25%)

• Amber Alert – great Twitter story

Problems 20 Years Ago…

Business 20 Years Ago

• Want something – buy, sell, job, hire?– Who do I know …

• Scale of 1-10– 10 is expert– 1 never used it

What Is LinkedIn?

• Web site– Profiles– Database of connections

• Rolodex• You invite others or they invite you

• Profile

• Friends are ”connections”

• Rolodex that updates when people move

Strategies For Using LinkedIn?

1. Replace business cards– Rolodex that gets updated when

people move2. Powerful research tool3. “Friends of friends” network4. More …

LinkedIn Strategy #1

• Replace business cards• Problems with business cards

– People move– Can’t be searched– All look the same– Don’t have pictures– Don’t tell you their history, previous companies– Don’t tell you who they know for further

networking

LinkedIn - Replace Business Cards

• Story - Deb Lavoie

1. Replace business cards2. Powerful research tool3. “Friends of friends” network4. More …

• Powerful research tool– See anything in anyone’s profile

(almost)– Search

LinkedIn Advanced Search

Boston area

Homework - Search People

• You can search LinkedIn profiles• “People” in upper right should say “Search

Profiles”– By name – By company, position, skill

• http://www.the-linkedin-speaker.com/blog/2009/05/04/linkedin-training-tip-search-people-search-profiles/

1. Replace business cards2. Powerful research tool3. “Friends of friends” network4. More …

Friends = LinkedIn “Connections”

Patrick O’MalleySocial Media Speaker

Northern LightZiff

Univ Of MassCornell

Selfish view of LinkedIn

1st Level Connections

“Rolodex” view of LinkedIn

2nd Level Connections

CEO, Death Star

Attorney

Hitman

Soup Nazi, New York

CEO, Death Star

Attorney

Hitman

Soup Nazi, New York

200 40,000

VP of Human Resources at Geico

Director of HR at Aetna

200 40,000

Adjuster at Commerce

Professional Gekko

Who Would You Connect To?

• Who would you connect to?– Former workers– College roommates, friends, social club members,

teammates– High school friends– Neighborhood groups– Parent groups– Military friends– Childhood friends, i.e. Cub Scout, Girl Scout, Baseball,

Gymnastics, …– People you met at conventions– Relatives– Others

• Who would you connect to?– People here!

if you meet someone cooland you like how they think

or you go to the pooland they buy you a drink

if you meet someone smart and they just can’t disguise

that they just passed the testsfor the FMLIs

or if somebody studied until they got dizzy

and passed all the testsfor the designation FSSI

and there are people herewho proved they’re the best

at customer serviceso they have the ACS

and they came here althoughthey are still in a tizzy

and they’re starting to looklike the old band ….

and i know there are othersthat some of you had…

AAPA AFSI AIAA AIAF AIRC

ALMI ARA CPFS CPLHI DLHI

LCIC PCS PFLP PFSL

and if I had more timeyou’d get a rhyme that’s just as

I guess my designationif I thought this was cleverfrom your cool generation

would be “Worst Rapper Ever”

but when all of you are playingin the “City of Sin”,

don’t just party and drink.Also – get LinkedIn!

Abbreviation?

Miscellaneous LinkedIn Features

• Questions & Answers– Show potential clients your expertise

• Groups– Yours– Your customers

• Events• Lots more…

Advanced “Pat Tricks”

• Profile Tips– How many know how to spell your last

name?• http://www.the-linkedin-speaker.com/blog/2009/01/27/missing-

linkedin-tip-%e2%80%93-misspell-your-last-name-in-your-linkedin-profile/

– Put full name and abbreviation for your designation in your profile, like

• FLMI and Fellow, Life Management Institute

LinkedIn - A Bad Name

• What do you need?• You are

– looking for knowledge– relevant information– fast

Should have called it …P

elevant

nformation

ontaining

nowledge

Conclusion - LinkedIn

• Linkedin1. Replace business cards2. Powerful research tool

• find someone to help you

3. “Friends of friends” network• Who do I know …

• Build your network– Start this week

Whoah…

• Too fast?• Too slow?• Too loud?• Too soft?• Missing anything?

YouTube

Embedded Video

YouTube – Conclusions

• Get your own testimonials

Facebook

• Friend “lists”– Business– Football team– Boston friends– Newport, RI friends

Facebook – Bad Name

• Made up by a college kid to be used by other college kids

• Used it for– Pictures – Sharing stories

Should have called it…

ictures

nspiring

ollege

Blogging

• “Weblog”• Like a newspaper article, diary,

Blogging

• Create a blog at wordpress.com– Blog your good content

• Put blog on your website – Wordpress– Get SEO all in One plug in

Whoah…

• Too fast?• Too slow?• Too loud?• Too soft?• Missing anything?• Good time?

Twitter

• Scale of 1-10– 10 is expert– 1 never used it

Twitter

• “Micro-blogging”– 140 character messages, called “tweets”

• Like Facebook “status updates”• Lots of junk

Twitter

• Rules of Twitter– Anyone can follow anyone– You see tweets from the people you follow– 140 characters

• Can’t say much• Lots of junk

– More than 140? Pointer to web page• www.bit.ly makes short URLs

What Does Twitter Stand For?

racking

gotistical

Twitter

• If I only followed– Lady Gaga (ladygaga)– Barack Obama (barackobama)– Chelsea Handler (chelseahandler)

Twitter Search

• search.twitter.com– Can search for any tweets by anybody– Look for keywords that your customers would

Twitter – Conclusions

• Wait for voting!• Waste of time for many• Good for meeting people with

common interests

Twitter

• Greatest story– Thursday, February 18th

• radio Amber Alert in Massachusetts

– My Tweet • AMBER ALERT, New England, left Swansea, MA @11:40, Silver

Ford Focus, MINN plate 677-AVP http://bit.ly/dlLQDy RETWEET

– People with most followers• www.twitterholic.com

– People in Boston• www.twellow.com

– Keep tweeting updates

Twitter

• Greatest story– http://www.617-patrick.com/baby

TONS More…

• Handout– http://www.617-PATRICK.com/loma

• My website– http://www.617-PATRICK.com/

• I will send you a LinkedIn invite, or invite me– Emails, business cards

• This afternoon– Time savers

Summary – Your Career

• LinkedIn – Search or research tool– “Friends of friends” network

• YouTube – Testimonials

• Facebook– Get fired

• Blogging– Share your ideas

• Twitter– Follow insurance “thought leaders”– “Talk to” insurance leaders

Conclusions

• Types of social media for everyone…• How many

– believe in relationships for business?– have friends?– have something to say?– … don’t have time?– look good?

• Social media for business – If you don’t …

The End

Social Media – For Business, For Fun, and For Finding the ... · Social Media – For Business,...

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