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Social Media: A Job Seeker’s Online Toolkit

Brody Dorland – April 14th, 2011

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• Define Your Ideal Job• Identify top 5-10

companies• Leverage your

personal networks• Make your job search

your job

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Housekeeping

• Questions• Speed• Introduction• I’m always trying

to “get a job”Brody Dorland

Digital / Social Strategist

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Targeting Your Ideal JobWhat role do you want to play?Top 5 Companies List Research & Profile Them - List Industries, Products, ServicesIdentify Employees, Hiring MgrsConnect with them via Social – Friend/Fan/Follow & Reach Out

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Position Yourself as The Top Candidate

• Building Your Personal Brand Online• Your Unique Value Proposition• How do your skills/talents match their

needs?• Create Your Bio

– Conversational– Skills/Talents & Technical Ability

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Position Yourself as The Top Candidate (cont’d)

• Build Your Online Presence

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Position Yourself as The Top Candidate (cont’d)

• Pick Your Hub– LinkedIn– VisualCV– About.me– A Blog – Wordpress.com / Blogger– Online Resume Website

• Buy/Point your domain name

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Your Online Presence

• Complete Your Account Profiles

• Connect Back to Your Hub

• Track Your Visitor Stats– LinkedIn

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Position Yourself as The Top Candidate (cont’d)

• Content/Engagement Strategies• Share Content from Your Target

Companies• Become a Curator for Your Field

– Industry Blogs, News Sites, Alltop.com

• URL Shorteners – Bit.ly

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Make Your Job Search Your Job

• Submit Your Resume to Job Sites– Monster.com– CareerBuilder.com– Indeed.com– SimplyHired.com

• Identify Industry Sites w/ Job Boards• Find Job Opps within Your Network

– FB – InTheDoor.com– Twitter - @tweetmyjobs

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• Happy Ending…• Brody Dorland – Allure New Media• www.AllureNewMedia.com• ThePublisherMethod.com• ContentMarketingandMerlot.com• brody@allurenewmedia.com• Twitter: @brodydorland

Thank You!