Social Media

A successful strategy you can “like”

Presented by:

Brett M. ReichertGeorgia State UniversityISSS

2015 GAIE Winter ConferenceJeckyll Island, Georgia

Overview IntroductionDefinition & Short History of Social

MediaResearchGSU’s Plan & ResultsHelpful TipsScorecard & Q/A

IntroductionSection I of 6

Social Media is about sociology andpsychology more than technology. 

- Brain Solis, Principal at FutureWorks

Q1

Definition & Short History of Social

MediaSection 2 of 6

LinkedIn is for working people you know. Facebook is for people you used to know. Twitter is for people you want to know. Instragram is for people no one knows.

- Unknown

What is Social Media?

Electronic communication tools by which users / participants create online communities to share information, ideas, messages and other content in various forms (text, photos, audio, and videos). - Merriam-Webster online Q2

1982

Wheredid

socialmediastart?

• 1970 First Email sent• 1980 Birth of the “Screen

Name”• 1990s Blogging takes form• 2000 Friendster! “Social

Media” is born.• 2003 Linkedin links

Professionals • 2004 Myspace* is King• 2004 Facebook is born• 2005 Youtube joins the party• 2006 Twitter gets of the

ground• 2008 Spotify makes music

sharing social• 2010 Instagram, Pinterest and

Vine join the party

From Research

Section 3 of 6

The goal of social media is to turn all readers into your personal evangelist.

- Shane Barker

Q3

What are

they on?

Studybreakscollegemedia.com

The Honeycomb Framework H. Kietzmann, Jan; Kristopher Hermkens (2011). "Social media? Get serious! Understanding the functional building blocks of social media". Business Horizons54: 241–251. doi:10.1016/j.bushor.2011.01.005

7 functional building blocks to Social Media:• Identity• Conversations• Sharing• Presence• Relationships• Reputation• Groups

The average smart phone user checks Facebook 14 times a day. -factslides.com

What About Retention? Corie Martin, PhD Candidate

Manager, Creative Web Services

Western Kentucky University.

“A lot of what I hear is that a lack of resources—human, financial, and time—are to blame, but from my personal experience, it doesn’t take a huge team of people to experience success with social media outreach.”

Universitybusiness.com  Q4

What About Costs?

• Social Media is free. • Social Media Marketing is not free.• FB spends $35million / month on hosting.• Consider the cost of recruiting, enrolling and advising a student.

• Consider the cost of losing this student.

adweek.com / January 2011 Q6

GSU ISSS’s Plan & Results

Section 4 of 6

Facebook photo and video posts take up 27% of all web traffic today.

- webfacts.com

A Document Named Dated Organized Guided Flexible

July

Characteristics of the Plan: It is

Q7

Helpful Tips Section 5 of 7

There are approximately 1.7 million Facebook “likes” every minute.

Approximately 70% of all Facebook users are outside the U.S.

- Google

Q8

Add link to email signature and newsletters (if applicable) Post signage on bulletin boards, front desk, your desk Ask, Remind, Show, Encourage not Require Use ALL CAPS to categorize posts (75% of students use

smartphones, not computers to view social media) Photos of real students get the most shares and likes Google Searched Images are Public Domain Highlight Student Accomplishments Embed hyperlinks and videos into posts, if relevant Most viewed time of day: right after waking up & early

afternoon Avoid important posts after 2pm and Fridays Make the Ask… but KIS – Keep it Simple Don’t forget to like other department pages

Q9

Your Score & Questions

Q10

Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble.

- Ian Schafer, Deep Focus

breichert@gsu.edu