Post on 21-Oct-2014
description
transcript
t: @fairsnapemartin brown e: fairsnape@gmail.com
for charity fund managers
introduction
insights
thoughts
social media
exploring social media with MacMillan
t: @fairsnapemartin brown e: fairsnape@gmail.com
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t: @fairsnapemartin brown e: fairsnape@gmail.com
support
facilitation
clinics
training
support
facilitation
clinics
training
leading and
supporting innovation
and improvement:
winning work
sustainability
collaborative
working
social media
&
‘organisational
improvement’
leading and
supporting innovation
and improvement:
winning work
sustainability
collaborative
working
social media
&
‘organisational
improvement’
martin brown
fairsnape
mob: 07776234702
twitter: @fairsnape
email: fairsnape@gmail.com
sykpe: fairsnape
linkedin: martinbrown
blog: www.fairsnape.wordpress.com
martin brown
fairsnape
mob: 07776234702
twitter: @fairsnape
email: fairsnape@gmail.com
sykpe: fairsnape
linkedin: martinbrown
blog: www.fairsnape.wordpress.com
business card
fairsnape
t: @fairsnapemartin brown e: fairsnape@gmail.com
Messages with emotions
Maps with icons that show
peoples whereabouts
Messages via Twitter
Foursquare
Google Latitude
2004 2009
The future is closer than you think …
… from Harry P to Social Media
t: @fairsnapemartin brown e: fairsnape@gmail.com
2005 Excelsus Blog
2006 Second Life (aka Brand Woodin)
2006 igoogle
2006 Skype
2007 isite Blog
2007 Blog4FM
2007 Linkedin
2008 Twitter (@martin brown)
2008 be2camp
2009 Twitter (@fairsnape)
2009 Slideshare
2009 Googlewave
2010 (AR) Augmented Reality + Foursquare
Socia
l M
edia
Journ
ey
t: @fairsnapemartin brown e: fairsnape@gmail.com
“Social media in the built environment has opened doors
for individuals to hold conversations and form
relationships across organisation boundaries.
This is increasingly important as we enter a new decade where
success will come from person to personcollaboration, rather than last decades business to
business focus.
Leaders and directors of organisations need to address
the benefits that social media will bring …
Failure to do so will almost definitely leave them trailing
behind their more innovative and successful competitors
t: @fairsnapemartin brown e: fairsnape@gmail.com
Why social media?
Its where you will find your supporters, community, staff,
suppliers, contractors, friends …. people
Its not a new thing
but a new way of doing old things,
…. like talking and communicating
Shouldn’t you be there too?
t: @fairsnapemartin brown e: fairsnape@gmail.com
t: @fairsnapemartin brown e: fairsnape@gmail.com
Web 1.0
Brochure:
‘pinned to the wall’
Web 2.0
Conversations
‘lets meet for coffee’
t: @fairsnapemartin brown e: fairsnape@gmail.com
www.wordle.com
t: @fairsnapemartin brown e: fairsnape@gmail.com
24%
20%
59%
70%
17%
33%
13%
15%
19%
33%
52%
19%
2006
2009
Engaging
with
Social
Media
Source: forrester.com
t: @fairsnapemartin brown e: fairsnape@gmail.com
“There go my people. I must find out where they are going so I can lead them.”
- French politician Alexandre Ledru-Rollin
t: @fairsnapemartin brown e: fairsnape@gmail.com
Where are people talking?
What are they saying?
About trends
About you
About your services
About your supporters, partners, clients, suppliers?
Love you?
Hate you?
Shhhhsh … listen
people are talking
t: @fairsnapemartin brown e: fairsnape@gmail.com
lets find out
Use google alerts
Create a igoogle listening board … (nice and passive)
or
Join the conversations … (much better)
t: @fairsnapemartin brown e: fairsnape@gmail.com
t: @fairsnapemartin brown e: fairsnape@gmail.com
t: @fairsnapemartin brown e: fairsnape@gmail.com
t: @fairsnapemartin brown e: fairsnape@gmail.com
Twitter, all about connections:
t: @fairsnapemartin brown e: fairsnape@gmail.com
big connections, big reach:
t: @fairsnapemartin brown e: fairsnape@gmail.com
1. Join conversations + network
2. Promote events and news
3. be visible
7. Influence above your weight
5. Get to know people
4. Share your knowledge, guidance
6. Form relationships
8. Follow events
Why
should
we look at
twitter?
9. Recruit
10. Win
t: @fairsnapemartin brown e: fairsnape@gmail.com
Are you ‘the organisation’
or
‘in the organisation’ ?
the
name
game
@fairsnape
Name @{12 characters}
Profile 160 characters
t: @fairsnapemartin brown e: fairsnape@gmail.com
How do you or your people stand out?
How do you link with others?
Is there the common message from your people?
t: @fairsnapemartin brown e: fairsnape@gmail.com
1. Increase visibility
2. Increase reach
3. Promote your stuff and events
7. Engage with people
5. Demonstrate experience and knowledge
4. Create communities
6. Generate discussions
Applies
to
YOU
and
to
YOUR
organisation
Why get
t: @fairsnapemartin brown e: fairsnape@gmail.com
using social media …
macmillan
t: @fairsnapemartin brown e: fairsnape@gmail.com
thanks
sponsorships
stories
support
advice
29000+ followers
offers of help
t: @fairsnapemartin brown e: fairsnape@gmail.com
5000+ followers
influential contacts
saying thank you
promoting events
promoting advice
t: @fairsnapemartin brown e: fairsnape@gmail.com
Linking to trending events
Linking to advice and support
Promoting events
Saying thank you
Promoting stories
Organise tweetups
ReTweeting
Internal communications
Growing local communities
Good news
Images
Ideas f
or
usin
g t
witte
r
use #hashtags
t: @fairsnapemartin brown e: fairsnape@gmail.com
and then engage with
friends and followers
it’s a conversation
not a monologue
listen
t: @fairsnapemartin brown e: fairsnape@gmail.com
is what makes
your community
share
t: @fairsnapemartin brown e: fairsnape@gmail.com
people follow people,
let your personality, stories
interests and character be seen
be real
t: @fairsnapemartin brown e: fairsnape@gmail.com
Connect with the top
50 tweeters in your area
how can they help
influence
t: @fairsnapemartin brown e: fairsnape@gmail.com
create an online profile
and then do nothing
don’t
… a bit like sending out
coffee morning invites
and not turning up?
t: @fairsnapemartin brown e: fairsnape@gmail.com
What do you think so far?
so
t: @fairsnapemartin brown e: fairsnape@gmail.com
1 From Trying to Push to Making Connections
2. From Big Campaigns to Small Acts
3 From Controlling Our Image to Being Real
4. From Hard to Reach to Available Everywhere
…. How is your organisation changing ?
Social Media is Changing Organisations*
* from mashable.com
t: @fairsnapemartin brown e: fairsnape@gmail.com
If you want to: Check out:
Join conversations
Promote visibility, support and
experience
Improve ‘reach’’ of
presentationsSlideshare
Comment and blog Wordpress
Keep online diary, records, timelines Posterous
Collaborate with team on projects Woobius
your
starter
for
six
t: @fairsnapemartin brown e: fairsnape@gmail.com
Look Learn LiveListen
t: @fairsnapemartin brown e: fairsnape@gmail.com
There a party going on … you got the invite
now, do you …
Ignore the invitation
Go but sit in the corner
Wear a paper bag over your head
Burst in and shout
or just act normal (yeah)
Etiquette
t: @fairsnapemartin brown e: fairsnape@gmail.com
Don’t forget to measure
Don’t forget to measure
And like all initiatives
plando
checkact
t: @fairsnapemartin brown e: fairsnape@gmail.com
And have some form of fair play
Web Use Policy
or
Code of Conduct
t: @fairsnapemartin brown e: fairsnape@gmail.com
P = People Who are you trying to engage?
O = Objectives What are you trying to achieve?
S = Strategies What will be your approach?
T = Tools What will you use?
Post :thinking it through
t: @fairsnapemartin brown e: fairsnape@gmail.com
How will YOU use twitter?
Your tweet … message … story … news … link
120 characters, ok 140, but leave 20 free for sharing…
your turn …
t: @fairsnapemartin brown e: fairsnape@gmail.com
don’t forget:
sometimes we need break the string between tin cans
Sometimes we need to switch off, get away from being always on, through emails or social media.
Sleep under stars, watch cloudscapes, sleep on a beach, get lost and connect with nature …
The increase in always available computing means the value of our wild places increases dramatically .
We need to protect our Wild places where we can go to (physically or mentally) to recharge. Lets not turn them into the
power source to feed our technology or an extension to the web.
t: @fairsnapemartin brown e: fairsnape@gmail.com
thank you
martin:
tweets @fairsnape
writes at
www.fairsnape.wordpress.com
www.martinbrown.posterous.com
receives email at
fairsnape@gmail.com
+ thanks for ideas: @subutcher @gemmawent