Post on 16-Jan-2017
transcript
Chevrolet USAon Social Media
Aug 1st – Sept 30th 2016
Chevrolet : Social Media Report
This Report looks at how
Chevrolet (USA)performed on Social Media between
Aug 01, 2016 - Sep 30, 2016
Analysis of
Chevrolet FCFacebook Page
Aug 01, 2016 - Sep 30, 2016
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
1,527,839 107,847 7.59% United StatesMostly Young, Male and
Single
Chevrolet FC
Engagement Score Total Fan Posts
905 99
Total Posts General Sentiment
69 Neutral
Total Likes
1,174,911
Total Comments
14,014
Total Shares
15,531
BRAND POSTS FAN POSTS
Brand Overview
1,360K
1,380K
1,400K
1,420K
1,440K
1,460K
1,480K
1,500K
1,520K
1,540K
1-Aug 8-Aug 15-Aug 22-Aug 29-Aug 5-Sep 12-Sep 19-Sep 26-Sep
Fan Growth
Total Fans
1,527,839
New Fans
107,847
Engagement
0
250
500
750
1,000
1,250
1-Aug 5-Aug 9-Aug 13-Aug 17-Aug 21-Aug 25-Aug 29-Aug 2-Sep 6-Sep 10-Sep 14-Sep 18-Sep 22-Sep 26-Sep 30-Sep
Chevrolet FC had an average engagement score of 905 and a highest of 1000.
Community Analysis
Chevrolet FC fans are mostly Young, Male and Single Chevrolet FC fans are largely from India followed by Indonesia.
Fan Demographics Distribution of Fans
77%
23%
male female
0% 10% 20% 30% 40%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 100K 200K 300K 400K
India
Indonesia
Thailand
Mexico
Egypt
South Africa
Saudi Arabia
United States
Philippines
Norway
0
1
2
3
4
5
6
7
8
1-Aug 8-Aug 15-Aug 22-Aug 29-Aug 5-Sep 12-Sep 19-Sep 26-Sep
Brand Posts
Top keywords used Frequency
Manchester United 36
Chevrolet Mascots 24
Week 10
Fan 10
Old Trafford 8
60%
40%
Posititve Negative Neutral
Brand Posts - Engagement
Chevrolet FC receives more positive than negative vibes from comments on their Posts.
Sentiment of Brand Posts
Most Engaging Brand Posts
28-SEP-16, WED 11:02AM
Have a question for a player on Manchester
United? Tell us below and it may be picked
for an upcomin ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 658,758 3,753 2,993 Uncategorized
13-SEP-16, TUE 1:20PM
It's a game of angles, careful planning and
high stakes. That's right - it's time again to
see if yo ..
22-AUG-16, MON 5:59AM
The guys from Manchester United can
handle the competition, but watch how
your questions tripped the ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 78,947 2,348 175 Uncategorized
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 56,360 761 3,491 Positive
NO IMAGE NO IMAGE NO IMAGE
Brand Posts - Analysis
Brand Post Types Days of the week
0 10 20 30 40 50
0 200 400 600 800 1,000 1,200
Photos
Videos
Plain Text
Links
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20
0 200 400 600 800 1,000 1,200
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Top Keywords Used Frequency
Chevrolet FC 45
Manchester 8
Soccerkids Dubai 7
اكتوبرفيمتوفر 5
ChevroletMascots 5
User Posts
0
1
2
3
4
5
6
7
8
9
1-A
ug
3-A
ug
5-A
ug
7-A
ug
9-A
ug
11
-Au
g
13
-Au
g
15
-Au
g
17
-Au
g
19
-Au
g
21
-Au
g
23
-Au
g
25
-Au
g
27
-Au
g
29
-Au
g
31
-Au
g
2-S
ep
4-S
ep
6-S
ep
8-S
ep
10
-Se
p
12
-Se
p
14
-Se
p
16
-Se
p
18
-Se
p
20
-Se
p
22
-Se
p
24
-Se
p
26
-Se
p
28
-Se
p
30
-Se
p
Positive Neutral Negative
Chevrolet FC appears to participate more when Fan conversations have greater positive vibes than negative.
User Posts - Engagement
Sentiment
27%
1%
72%
Posititve Negative Neutral
Campaign Intel
Entire Campaign
0 5 10 15 20 25 30 35
0 100 200 300 400 500 600 700 800 900 1000
#FlashbackFriday
2016 #ChevroletMascot
#Mufc
Number of Posts
Engagement Score
Engagement Score Number of Posts
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