Social Media and Crowdsourcing in Planning and Design

transcript

ASLA National Meeting | 30 September 2012 | 1

ASLA Annual Meeting 2012

Phoenix, AZ | 30 September 2012

Presenters:

Nick Bowden, AICP

Nicole Crutchfield, AICP, ASLA

Zach Flanders, AICP

Learning Objectives

1. Learn the benefits and potential pitfalls of social media and crowdsourcing and the essential elements of a successful social media and crowdsourcing strategy

2. Learn how to leverage social media and crowdsourcing to enhance public participation in the planning process.

3. Learn how to incorporate public input collected through crowdsourcing into the final plan.

1. Why Social Media and Crowdsourcing?

ASLA National Meeting | 30 September 2012 | 5Photo Credit: Shutterstock

What is Social Media? People having conversations online...

ASLA National Meeting | 30 September 2012 | 6Photo Credit (right): Peter Bishop

What is Crowdsourcing?…And creating real products, services, and urban spaces together.

Why Should Designers Care?

“The Crowd” is the smartest person in the room. Listening to “The Crowd” will make the end product better. “The Crowd” just might be able to “get it done” when everyone

else fails.

Photo Credit: Shutterstock

Why #online?

950million people on facebook

of U.S. residents over 14 on facebook…

of adults 65+ are active online…

of low-income (<$30K / year) households have internet access in

the home…

of rural households have internet access in the home…

55%U.S. adults go online using their cell

phone…

U.S. households with texting capabilities

14-20 year olds who have their own cell phone

75%1 in 3 of them send more than 100

texts per day

U.S. adults that attend a public meeting each year

11.4%48% of U.S. adults have never

attended a public meeting

#starts

#plan for the #party citizens feel

#empowered

#thrives

#invite citizensparticipation is

#affirmed

#sustains

be a #good #host#act #together

Online engagement starts when cities plan for an idea party. It thrives when cities invite citizens. It sustains when cities are a good host.

#cities

2. How to use Social Media and Crowdsourcing in Planning and Design Projects

DesignerClient

The “Public Feedback” Model

“This is What I Want” “OK”

Product

“Done!”

Public

“Any Feedback?”

Public

The Iterative Designer/Citizen/Client Mind-Meld Model

“I know what my community needs!”

Designer Client

“Awesome, I think it could work like this, and have you thought of this?”

Product

Always Improving, Release Often and Early.

Results

Better Product Happier Client Happier Citizens On Time, On Budget A Better World for Everyone

Why is this not Happening More?

Fear Lack of Know-How

Facebook

Twitter

Tumblr

Wordpress

MindMixer

Youtube

Slideshare

Survey Monkey

Facebook

Twitter

Wordpress

MindMixer

Youtube

Slideshare

Survey Monkey

Getting Your Message Out

Conversation, Ideas, and Feedback

Tumblr

3. Case Study: Go2030 - City of Fargo Comprehensive Plan

Public

Designer Client

Product

+EECBG, energy strategy+Visioning+Unique

+BNIM+MindMixer+SRF+AE2S

MindMixer

Speaker Series

MindMixerIntroduction of Topics

Facebook

Twitter

#GO2030

Public Workshops

What We Heard

Leading Ideas from Housing and Neighborhoods:

Leading Ideas from Transportation and Infrastructure:

Leading Ideas from Land Use and Urban Design:

Leading Ideas from Healthy Food and Healthy Lifestyles

MindMixer

Speaker Series

Prioritizing Voting

Affirming

Initiatives

Topic/Idea

Feedback Loop

Excitement breeds excitement

Survey RespondentsSurvey Monkey

Business Survey Results

Public

Designer Client

Product

Slideshare

Facebook

Youtube

Wordpress

Public

Designer Client

Product

Successes to Replicate

Energy kick started the process and carried city leader support at the go Surprise! A new generation of participants Created support from the grassroots and will aid in implementation Amplifies local voices and experts Knowledge is shared Transparency and fluidity in conversation

Go2030: Fargo Comprehensive Plan - Stats

MindMixer

unique visitors

original ideas

2,110 comments

• Wordpress

unique visitors

31,074

Pageviews

Facebook

Youtube

Being a good host….

Continue the conversation …. tap into the energy Meeting expectations, listen and mean it Stay current with materials, items can become tired

Online community + deep conversation and sharing knowledge + citizen ownership + commissioner enthusiasm

= implementation and change

3. Case Study: Tuscaloosa Forward – A Strategic Community Plan to Renew and Rebuild

Name of Project | Date | 56

Public

Designer Client

Product

Twitter

MindMixer

Facebook

Public Workshops

“The walking/biking issues appear to be a recurring theme. Let’s hope the city administration/planners really heed this call.”

“I think an emphasis on parks, recreation, walkable communities and bike paths have the potential to transform the community in a way that promotes activity and fitness.”

“The problem with the parks in Tuscaloosa is that they often aren’t connected to anything and there isn’t a network of paths and trails that connect the parks to neighborhoods. Such an idea of ‘connecting’ area parks would be transformational, as right now you have to drive to any of Tuscaloosa’s parks – even if you live right downtown!”

Public

Designer Client

Product

Public

Designer Client

Product

ASLA National Meeting | 30 September 2012 | 69ASLA Annual Meeting and EXPO

Wordpress

Facebook

Newspaper

Public

Designer Client

Product

MindMixer

Success to Replicate

Connecting with “old media” Transitioning after consultant goes home

Mindmixer

original ideas

40,000+Unique visitors

Wordpress

33,882unique visitors

123,847pageviews

Facebook

283likes

4. What’s Next?

DIY Crowdsourced Urbanismpolicy? activism? implementation?

DIY Crowdsourced Urbanism

Picture

DIY Crowdsourced Urbanism

Betterblockkc.tumblr.com

neighbor.ly/betterblockkc

The American Society of Landscape Architects is a Registered Provider with The American Institute of Architects Continuing Education Systems. Credit earned on completion of this program will be reported to CES Records for AIA members. Certificates of Completion for non-AIA members are available on request.

This program is registered with the AIA/CES for continuing professional education. As such, it does not include content that may be deemed or construed to be an approval or endorsement by the AIA of any material of construction or any method or manner of handling, using, distributing, or dealing in any material or product. Questions related to specific materials, methods, and services will be addressed at the conclusion of this presentation.

Copyright Materials

This presentation is protected by US and International Copyright laws. Reproduction,

distribution, display and use of the presentation without written permission of the speaker is

prohibited.

Learning Objectives

1. Learn the benefits and potential pitfalls of social media and

crowdsourcing and the essential elements of a successful social media and crowdsourcing strategy

2. Learn how to leverage social media and crowdsourcing to enhance public participation in the planning process.

3. Learn how to incorporate public input collected through crowdsourcing into the final plan.

Social Media and Crowdsourcing in Planning and Design

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