Social Media and Improving Outcomes for Child Victims of Abuse and Neglect

transcript

Using the Media to Assist in Supporting Positive Outcomes

for Victims of Abuse and Neglect

at the Eleventh Annual National Citizen Review Panel Conference

April 16, 2012

Susie Cambria, MSWPublic Policy Consultant

4006 Hamilton Street Hyattsville, MD 20781

Phone: 301.832.2339 Email: secambria@gmail.com Web: http://susiecambria.blogspot.com

Watch “Luka” video on YouTube: https://www.youtube.com/watch?v=VZt7J0iaUD0&ob=av3e

“Luka” has been featured on my blog since the beginning. It appeals to a different audience than do posts about trainings and data.

Decisions are made by those who show up.

TRADITIONAL WAYS OF THINKING ABOUT/USING MEDIA

Traditional news outlets

Talk radio

• Getting interviewed• Getting a story placed• Editorial• Op-ed• Column• Getting board member,

thought leader supporter interviewed

A version of The Blue Marble. This image was originally uploaded to the English Wikipedia by Deglr6328 on 04:05, 8 Mar 2005. https://upload.wikimedia.org/wikipedia/commons/thumb/7/78/The_Blue_Marble.jpg/480px-The_Blue_Marble.jpg

NEW WAYS OF THINKING ABOUT/USING MEDIA

We’re now talking about

engaging

tor • Informing journalists

regularly• Informing bloggers

regularly• Commenting on

media outlet stories and blog posts

• Guest blog posts • Sharing info—stories,

events, links

s • Writing blogs• Reading blogs• Having conversations

on Twitter and Facebook

• Sharing info—stories, events, links

• Tearing down walls between “us” and “them”

Example of engaging

http://www.life360.com/blog/single-moms-equal-child-abuse-and-neglect/

Helping engage

30 Days of Social Media Status Updates Each day in April you can help raise awareness about child abuse. Use one of the suggested messages for your Facebook status update, your tweet or your Instant Message (IM) away status. We also ask you to change your profile picture on Twitter and/or Facebook to the photo above! If you’re tweeting, please add the hashtag #NCAPM2012 &/or #ChildrenRock @DVCAC to your tweet!

Recommendations

Realities

.• Unique perspective• Have conversations

on blogs, Twitter, Facebook

• Sharing info—stories, events, links

• Bridge communities• Have a voice

PUTTING IT ALL TOGETHER

The Twitterverse & blogospherework best when…

•You are open to meeting new people•You interact honestly with folks•You share•You take an interest in others•You see these environments and the people in them as relationships

The Twitterverse & blogospherework best to move your agenda

when…•You personalize messages•Give people info the way they can understand it•You interact rather than merely push information (your message) out•Social media and traditional media work are integrated fully into org’s work

Steven Tyler originally wrote the song in his basement, which was when he came up with the line "Janie's got a gun." He then sat on it for months, "waiting for the oracle door to open." Tyler told Rolling Stone it only became a song about child abuse after, "I looked over at a Time magazine and saw this article on 48 hours, minute by minute, of handgun deaths in the United States." He continued: "Then I got off on the child-abuse angle. I'd heard this woman speaking about how many children are attacked by their mothers and fathers. It was f---ing scary. I felt, man, I gotta sing about this. And that was it. That was my toe in the door.“ (http://www.songfacts.com/detail.php?id=1350)

Written by Steven Tyler, “Janie’s Got a Gun”:

is about a girl who shoots her father because he is sexually abusing her. Steven Tyler wrote the lyrics after reading an article about children who had been killed by guns.

Watch “Janie’s Got a Gun” video on YouTube: https://www.youtube.com/watch?v=RqQn2ADZE1A&ob=av3e

http://www.socialbrite.org/2012/04/09/highlights-from-the-nonprofit-technology-conference/

Hope begins in the dark, the stubborn hope that if you just show up and try to do the right thing, the dawn will come. You wait and watch and work: You don't give up.

Anne Lamott

Contact me

• Susie Cambria: (301) 832-2339 cell, secambria@gmail.com

• If you work in the District of Columbia, consider reading my blog, http://susiecambria.blogspot.com

Social Media and Improving Outcomes for Child Victims of Abuse and Neglect

Technology