Social Media And Its Effect on Water & Wastwater Industries

transcript

Social Media and Its Effect on the Water and Wastewater Industries

by Jon DiPietroBridge-Soft

What is Social Media?

Courtesy of Dave Grayhttp://www.flickr.com/photos/davegray/153025183/

How does Social Media work?

These tools don’t get socially

interesting until they get technologically

boring.”

Low transaction costs

The math behind going viral

LinearViral

Network Size

From Small World

networks to a Tipping Point

The Long Tail of Social MediaRetail

Advertising

Case Study

Dec 2008 Ice Storm:2” of freezing rain400,000 outages55% of NH

780+ utility poles13,600+ fuses1,300+ transformers

408,000 calls105 miles of cable13 days

Courtesy of Hubspot’s Twitter grader (twitter.grader.com)

Public Relations

AdvocacyCollaboration

Customer Service

Public Relations

Recruitment

Are you making conversations

easier or harder?

Technology