Post on 21-Oct-2014
description
transcript
Danielle UnzickerMarketing and Communications
The
Conv
ersa
tion
Pris
m (B
rian
Solis
)
Where are we?
• Accounts that we are managing• facebook.com/siuedwardsville• twitter.com/siue (@SIUE)• linkedin.com
– SIUE Group– SIUE Company Page
• foursquare.com/siue• youtube.com/siueweb
Institutional Goals
• Increase brand awareness• Monitor the conversation• Support recruitment and
retention• Foster relationships with
constituents to increase brand loyalty
• Distribute information
How PD’s Are Getting Social
• Conducting criminal investigations• Communicating with the public– Pushing information– Sourcing information
• Community Policing– Foster connections with citizens/groups– Show the human side of policing
Source: Best Practice in Police Social Media, the COMPOSITE Project
It’s a Game Changer
• Social media is changing the way we handle crisis situations– Ex. Boston Police Dept.
It’s a Game Changer
• Social media is being used to support criminal investigations and solicit tips from the public– Ex. Bardstown Police Dept. (KY)
It’s a Game Changer
• Social media is being used to connect with the public on an emotional level– Ex. Plymouth Police Department (MA)
The most important part is listening!
Institutional Goals
• Increase brand awareness• Monitor the conversation• Support recruitment and
retention• Foster relationships with
constituents to increase brand loyalty
• Distribute information
Along the way, we find some interesting things…
Along the way, we find some interesting things…
Everything is Sharable
Teachable Moments
When We Will Call You
• Threats of violence against SIUE
• Drug-related activity
If seeing it in person would cause us to call you…we’ll call.
Personal Use
Best Practices for Personal Use
• The lines are becoming blurry– Public vs. private– Professional vs. personal
• Get to know your privacy settings, but…
Source: Public Safety Assistance Foundation
Best Practices for Personal Use
• Never put information relating to an investigation on the internet
Source: Public Safety Assistance Foundation
Best Practices for Personal Use
• Tow the party line online– Don’t speak negatively about the institution
Source: Public Safety Assistance Foundation
Best Practices for Personal Use
• Don’t use your SIUE email address– FOIA– Don’t mix personal vs. professional when you can
avoid it
Source: Public Safety Assistance Foundation
Math Blahut forced to resign after complaints about the content on his personal Facebook account
Matthew Winckler was fired over disparaging content that he posted about his experiences at the academy and fellow officers
Best Practices for Personal Use
• You are subject to a higher level of scrutiny– Watch who you connect with– Watch what content you curate
Source: Public Safety Assistance Foundation
Best Practices for Personal Use
• Avoid using location services– Facebook check-ins– Foursquare– Geo-tagging
Source: Public Safety Assistance Foundation
How to Listen
How to Listen
How to Listen
Hashtags & Lingo@Username: mention another userDM: direct messageRT: retweet+1: I agreeHashtag (#): the # symbol makes the following word searchableOH: overheard#yolo: you only live once(Tweet) >>>>: it’s awesome(Tweet) <<<<: it sucks
• For more information, tools and tips…
iacpsocialmedia.org/