100 mill USD in marketing

+ 2 mill users in 2 weeks

+ 15 min per user on platform

Information

Knowledge

Skill

Attitude

Competence

Excellence

+95%

What do we as a business want people to do?

1

In order to do it, what do they need to learn?

How to learn it?Core pedagogical challenge

Will learning be improved by involving people?

2

Involvement is not necessary or

possible

Involving some employees can

improve the knowledge base

Involvement of all employees is a necessity for

learning

Degree of involvementLow High

Use of logo types (branding details)

Low involvement

Base knowledge of financial products

How to engage in process or transaction (e.g. record data)

Partial involvement

Involvement from a dedicated group of employees creates knowledge which benefits the learning of everyone.

How do we create a learning flow which (may or may not) involve

social elements?

3

Social media is the main engine

Social media is an element of the

learning flow

Social media is not used

Authors

Peter Svarrewww.petersvarre.dk

Kristian RudeKristian.rude@effective-learning.comwww.effective-learning.com