1

Social mediaand the library front line…

Public Service ManagersExchangeJanuary 12, 2012

2agenda

• Discussion vs. lecture• YOU develop the solutions• Who is doing what?• Why does it or doesn’t it work?• Communication issues• Social media and PR!

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65% of adult internet users now say they use a social networking site

by Mary Madden, Kathryn ZickuhrAug 26, 2011

http://pewinternet.org

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Social networking site use by online adults

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Females use more social media…

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SNS use by age group

7discussion

• How is the front line staff involved?

• What message do we want to send the public?

8Group exercise

• In small groups, take ______ minutes to discuss the following issues:1. What social media tools should your library use?

2. How could your library use them better?

3. What results have you seen?

4. How can your library staff get more staff involved in using social media tools?

• Each group will have someone take notes and each group will have a few minutes to report.

9resources

• SC Library Network Wiki - scln.statelibrary.sc.gov

• Social Media, Libraries, and  Web 2.0 – PDF Reports

• YOUR COLLEAGUES!• Dr. Curtis R. Rogers,

Communications Director, SC State Library, 803-734-8928, crogers@statelibrary.sc.gov