Social media and your Social media and your job searchjob search

Philippe GadeynePhilippe GadeyneSocial Media from strategy to implementationSocial Media from strategy to implementation

760-884-8081760-884-8081pgadeyne@hotmail.compgadeyne@hotmail.com

Social MediaSocial Media

I am looking for a job, I am looking for a job,

What is social mediaWhat is social media

Why should I care?Why should I care?

Philippe Gadeyne: Social Media from strategy to implementationPhilippe Gadeyne: Social Media from strategy to implementation

What is social media?What is social media?

Social media is the leveraging of social Social media is the leveraging of social technology to maximize exposure, create technology to maximize exposure, create networking opportunities and create job networking opportunities and create job

opportunitiesopportunities

LinkedIN.comLinkedIN.com Facebook.comFacebook.com MySpace.comMySpace.com Plaxo.comPlaxo.com YouTube.comYouTube.com Meetup.comMeetup.com Twitter.comTwitter.com And many other less known niche networksAnd many other less known niche networks

Why should I care?Why should I care?

Which Social networking sites Which Social networking sites do you use to find candidates?do you use to find candidates?

95% use LinkedIN95% use LinkedIN 59% use Facebook59% use Facebook 42% use Twitter42% use Twitter 11% use MySpace11% use MySpace

Source Jobvite 2009 studySource Jobvite 2009 study

Why do you use social networksWhy do you use social networks

77% Reach passive job seekers77% Reach passive job seekers 74% Low cost74% Low cost 72% Source of hard to find skills and 72% Source of hard to find skills and

experienceexperience 72% Good way to find target candidates72% Good way to find target candidates 60% Identify potential candidates before a 60% Identify potential candidates before a

requisition opensrequisition opens

Have you successfully hired a Have you successfully hired a candidate through an online social candidate through an online social

network?network?

66% answered yes66% answered yes

What tools do you use to research What tools do you use to research candidates?candidates?

76% LinkedIN76% LinkedIN 67% Search engine67% Search engine 61% References61% References 44% Facebook44% Facebook 21% Twitter21% Twitter 10% MySpace10% MySpace

What type of candidates does your What type of candidates does your company find through referral vs company find through referral vs

social networkssocial networks

ReferralReferral Social NetworkSocial Network

Entry LevelEntry Level 76%76% 34%34%Mid Level/Manager (3-Mid Level/Manager (3-6 years)6 years) 77%77% 51%51%

Senior Level/Director Senior Level/Director (7-10)(7-10) 62%62% 43%43%

Executive/VPExecutive/VP 44%44% 27%27%

C LevelC Level 28%28% 13%13%

In what candidate source will your In what candidate source will your company invest more this year?company invest more this year?

76% Employee referrals76% Employee referrals 72% Social networks72% Social networks 64% Corporate career sites64% Corporate career sites

In what candidate source will your In what candidate source will your company invest less this year?company invest less this year?

72% Outside recruiters/search firms72% Outside recruiters/search firms 57% Job boards57% Job boards

What % of your company’s What % of your company’s vacancies are listed on job boardsvacancies are listed on job boards

57%57%

What does that mean for you?What does that mean for you?

More jobs will be filled through live and More jobs will be filled through live and online networkingonline networking

Job Boards will become more and more Job Boards will become more and more irrelevantirrelevant

Building your network with Building your network with LinkedIN, why?LinkedIN, why?

2009 Stats2009 Stats

50MM members50MM members 25MM in the US25MM in the US 11MM in Europe11MM in Europe Took I year 4 months to reach the first MM Took I year 4 months to reach the first MM

membersmembers Took 12 days to reach the last MMTook 12 days to reach the last MM

450MM page views per month450MM page views per month 560k professionals visit LI on a typical day560k professionals visit LI on a typical day 42 page view per member per week42 page view per member per week

Who is on LinkedIN?Who is on LinkedIN?

All Fortune 500 have Executives on All Fortune 500 have Executives on LinkedIn LinkedIn

Decision-Makers are on LinkedIn

• 7.8% are C level7.8% are C level• 6.5% are EVP/SVP level6.5% are EVP/SVP level• 16% are senior management16% are senior management• 18% are mid management18% are mid management

Most of your current/future professional Most of your current/future professional contacts contacts

Increasingly expected of any business Increasingly expected of any business professionalprofessional

Recruiters and employers are on LinkedIN

““If you do not like change, If you do not like change, you will like irrelevancy even less”you will like irrelevancy even less”

General Eric ShinsekiGeneral Eric Shinseki

Accept new technologies Accept new technologies Learn themLearn themUse them.Use them.

Your relevancy in the job market Your relevancy in the job market is at stakeis at stake

Philippe GadeynePhilippe Gadeyne

Social Media from strategy to implementationSocial Media from strategy to implementation

760-884-8081760-884-8081

pgadeyne@hotmail.compgadeyne@hotmail.com