Social media at DCLG:What’s new with us?

Ed Ridout

Digital Campaigns Manager - DCLG

edward.ridout@communities.gsi.gov.uk@edridout #viewsmyown

linkedin.com/in/edridout

Digital isn’t a closed shop

• Bringing colleagues together – wherever they’re located• Informal• Democratic

400 users so far – word of mouth success

What’s new?

• Devolved tweeters• More opportunities• Assigning tweets = efficiency• Saving time = less navigating

What’s new?

• Devolved evaluation• More opportunities• More efficient use of time• Better insights for all• Monitoring Twitter is the tip

of the iceberg

Regional press mentions of Help to Buy – last 7 days

We’re removing the fear factor.

There’s no difference in page views for the guide during the Buzzfeed incident which proves Buzzfeed is no good for signposting people to GOV.UK! – But if they get the info they need directly from Buzzfeed, does it matter?

Lots of people were discussing renters’ legal responsibilities and getting informed in the process.

Presumably not all the 4,000 views it received were from angry middle-aged solicitors.

The insights showed which images in the listicle were being talked about (fine, criticised). That actually confirmed that visitors were viewing the whole thing.

Some student bodies discovered the guide via the Buzzfeed chatter and shared it – but not the Buzzfeed itself.

No one wants the government to tell them what to do on Buzzfeed.

In future we may get partners to include our messages instead.

Social media at DCLG:What’s new with us?

Ed Ridout

Digital Campaigns Manager - DCLG

edward.ridout@communities.gsi.gov.uk@edridout #viewsmyown

linkedin.com/in/edridout