Social Media AuditPolitical Party Leaders

1

Political Parties Audited ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

1. Julius Malema

2. Jacob Zuma

3. Mosiuoa Lekota

4. Mamphela Ramphele

5. Helen Zille

6. Bantu Holomisa

7. Pieter Mulder

8. Kenneth Meshoe

9. Mangosuthu Buthelezi

• This is a Social Media Audit of the South African

Political party leaders.

• The time frame of the Social Media Audit was from 6th

January – 7th February 2014.

• The Social Media Channels analyzed for the audit are

Facebook & Twitter.

• The criteria used to assess the performance of the

Political Party leaders: Engagement, Fan Growth and

Mentions.

Introduction __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Julius Malema______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

f xt Xw xi x

Julius Malema______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

y Like as topic

T People Talking About

P Reach

65

35

w q

Julius Malema______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Julius Malema______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

y Followers

T Tweets

P Mentions

Twitter Age

Influencer Scores

h

Julius Malema______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Jacob Zuma______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

f xt Xw xi x

Jacob Zuma______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

y Like as topic

T People Talking About

P Reach

58

42

w q

Jacob Zuma______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Jacob Zuma______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

y Followers

T Tweets

P Mentions

Twitter Age

Influencer Scores

h

Jacob Zuma______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Mosiuoa Lekota______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

f Xt Xw xi x

Mosiuoa Lekota______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

y Like as topic

T People Talking About

P Reach

77

23

w q

Mosiuoa Lekota______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Mosiuoa Lekota______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

y Followers

T Tweets

P Mentions

Twitter Age

Influencer Scores

h

Mosiuoa Lekota______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Mamphela Ramphele______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

f xt Xw xi x

Mamphela Ramphele______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

y Like as topic

T People Talking About

P Reach

65

35

w q

Mamphela Ramphele______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

y Followers

T Tweets

P Mentions

Twitter Age

Influencer Scores

h

Mamphela Ramphele______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Mamphela Ramphele______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Helen Zille______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

f Xt Xw Xi x

Helen Zille______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

y Facebook Fans

T People Talking About

P Reach

5248

w q

Helen Zille______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Helen Zille______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

y Followers

T Tweets

P Mentions

Twitter Age

Influencer Scores

h

Helen Zille______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Bantu Holomisa______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

f Xt Xw xi X

y Facebook Fans

T People Talking About

P Reach

59

41

w q

Bantu Holomisa______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Bantu Holomisa______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

y Followers

T Tweets

P Mentions

Twitter Age

Influencer Scores

h

Bantu Holomisa______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Bantu Holomisa______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Pieter Mulder______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

f xt Xw xi x

Pieter Mulder ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

y Like as topic

T People Talking About

P Reach

56

44

w q

Pieter Mulder ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

y Followers

T Tweets

P Mentions

Twitter Age

Influencer Scores

h

Pieter Mulder ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Pieter Mulder ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Kenneth Meshoe______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

f xt xw xi x

y Like as topic

T People Talking About

P Reach

5545

w q

Kenneth Meshoe______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Kenneth Meshoe______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Kenneth Meshoe______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Mangosuthu Buthelezi______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

f xt xw xi x

y Like as topic

T People Talking About

P Reach

75

25

w q

Mangosuthu Buthelezi______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Mangosuthu Buthelezi ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Mangosuthu Buthelezi ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Benchmark ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Presence on most Social

Media Networks

y

Most Fans on C

v

Most Followers on L

u

Insights __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

No. of Leaders with C

Pages No. of leaders with no Social

presence

Y

Insights __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

No. of Leaders L with

Profiles

Leader with the highest reach

on C

O s

Insights __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

t

Leader with the most

mentions on L

Leader with the highest

Influencer Score

• People Talking About This (PTAT) - The number of people talking about your

Facebook Page, by story type. (Unique Users)

• Fans: The total number of people who have liked your Page.

• Facebook Mentions: The number of people in South Africa who mentioned any

of the channel anywhere on Facebook.

• Cumulative Reach: refers to the number of people that are reached from

exposure to a tweet or post.

• Original Tweets: refer to tweets composed by individuals, containing the @name.

• ReTweets: Tweets that users decide to re-share with their own followers.

• Replies: refer to responses to a tweet, containing the @mention of the original

tweet composer.

• Influencer - A person or a group of people who possess greater than average

potential to influence due to attributes such as personal persuasiveness.

Glossary N__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Time Frame: 16 December – 15 January

Tel: (011) 321 0201

www.zasocialmedia.com

WWW.audit@zasocialmedia.com

f

t

Sources: Social Bakers, Facebook, Klout, Kred Twitter & Topsy

END