Post on 11-Sep-2014
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Social MediaEXPRESS
www.CreccoSocialMedia.com anthony@creccosocialmedia.com
Back to Basics
Learn Social Media and Use it to Grow your Business
By: Anthony Crecco Certified Social Media Consultant
www.CreccoSocialMedia.comanthony@creccosocialmedia.com
What We Will Learn
• How to Grow your Business using Social Media
• What Social Networks to use• How to Get Started with Social Media and
Have Fun!!!
Don't duck the most difficult problems. That just ensures that the hardest part will be left when you are most tired. Get the big one done - it's downhill from then on.
Norman Vincent Peale
www.CreccoSocialMedia.com anthony@creccosocialmedia.com
Definition of Social Media• Social Media is Marketing, at its most basic sense, it’s a shift in how
people discover, read, and share news,information and content. It's a fusion of sociology and technology, transforming monologue (one to many) into dialog (many to many.)
It is an evolving phenomenon that has captivated some, intrigued others, and is feared and underestimated by many. But if you're new to this discussion, where do you go to learn about the basis for Social Media or simply its definition?
www.CreccoSocialMedia.com anthony@creccosocialmedia.com
The Promise of the Internet• Before the internet, marketing was based on the physics of
geography.• In the same way we dated people, ads were based on
geography. Limited• We bought local media properties because that’s where the
customers were. Newspaper
www.CreccoSocialMedia.com anthony@creccosocialmedia.com
5 Benefits of Social Media
• Exposure / Branding• Customer Service & Feedback• Lead Generation• Networking / Sales Opportunities• Goodwill
www.CreccoSocialMedia.com anthony@creccosocialmedia.com
Social Media
• Viral• Sharing Information with Communication• Does not replace what you are already
doing• Not just kids stuff
www.CreccoSocialMedia.com anthony@creccosocialmedia.com
Focus on Goals
• Grow your traffic• Inspire action• Build visibility and authority• Be transparent- know, like and trust!• Encourage links• Add to your search profile• Boost your audience• Attract prospects
www.CreccoSocialMedia.com anthony@creccosocialmedia.com
Customer Relations
• Starbucks – Product/Service Feedback + Ideas
• Dell- Customer Service Discount Vouchers Dell is on Twitter
• Zappos employees are engaging with customers Twitter
• Best Buy• Southwest Airlines
www.CreccoSocialMedia.com anthony@creccosocialmedia.com
Networking
• Make connections- connect-engage-educate
• Get help when you need it• Ask and Answer questions• Socializing• What is the buzz/news?• Gain opportunities• Share links
www.CreccoSocialMedia.com anthony@creccosocialmedia.com
Top 5 Platforms
• BLOGS-Blogger, Wordpress, Live Journal
Posterous
• FACEBOOK- Fanpages
• LINKEDIN-Groups
• TWITTER-Retweet
• YOUTUBE-How to/product services info.
www.CreccoSocialMedia.com anthony@creccosocialmedia.com
Get Started• Set up your profiles and claim your name• Build out from profiles by adding people
you know• Listen and observe your community and
the leaders• Find out where your community hangs out• Target the services with most potential
connections• Don't wait. The time will never be just right.
Napoleon Hill
www.CreccoSocialMedia.com anthony@creccosocialmedia.com
Marketing Mistakes
• Pushing an agenda aggressively• Selling instead of attracting • Shouting rather than engaging• Focusing on scoring points• Treating it as technology• Not sharing links, expertise or info• One way communication
www.CreccoSocialMedia.com anthony@creccosocialmedia.com
4 C’s of Marketing for Social Media
• Content- create a steady stream of engaging content
• Connection- connecting with the audience you wish to attract
• Communication- communicating with your audience in an ongoing converstaion
• Conversion- convert your audience at the right time to sales
www.CreccoSocialMedia.com anthony@creccosocialmedia.com
Join the conversation
• Take it easy, it is not a race• Be active, rather than rely on tools-Engage• Give, listen and tell stories• Where possible, show rather than tell• Treat others as you would like to be
treated-Golden Rule
www.CreccoSocialMedia.com anthony@creccosocialmedia.com
Managing your time
• Allocate time and resource wisely• Do not try to read everything• Block Abusers-Spam• Unfollow people who add noise• Use alerts and searches• Use editorial and marketing calendars
www.CreccoSocialMedia.com anthony@creccosocialmedia.com
Managing Social Media
• Know your goals and choose tactics wisely
• Monitor progress against goals• Learn and improve by doing and observing• Drop what is not working
www.CreccoSocialMedia.com anthony@creccosocialmedia.com
Process
• Brand your profiles• Share content• Engage where people already are• Be helpful• Monitor key words, searches and alerts• Group friends and followers• Measure your chosen metrics• Determine most wanted outcomes
www.CreccoSocialMedia.com anthony@creccosocialmedia.com
Metrics
• Increase overall traffic• Repeat vs New Visitors• Referres• Link Growth• Content Popularity and Downloads• Google Alerts• Google Analytics• Tweet Beep
www.CreccoSocialMedia.com anthony@creccosocialmedia.com
Marketing Measurement
• Brand mentions• Opt-ins, leads and sales conversions• Business opportunities• Pass along rate• Coupon redemption• Survey responses• Comments received
www.CreccoSocialMedia.com anthony@creccosocialmedia.com
Automate
• Link up feed content• Schedule tweets• Pre load blog content• Set up searches and alerts• Create email auto responders• WP Plugins • Tweet This
www.CreccoSocialMedia.com anthony@creccosocialmedia.com
Automation Tools• www.TweetDeck.com- ManageTwitter• www.Tweetbeep- Manage Tweet Topics• www.search.twitter.com• www.Socialoomph.com• www.ping.fm For Status Updates • www.Postlater.com-Schedule Blog Posts• www.aweber.com• Rss Feed• Feedburner• Google Alerts• Google Reader
www.CreccoSocialMedia.com anthony@creccosocialmedia.com
Thank You for Attending TodaySuggestions to Get Started Today
• Get a Blog Set-up-Wordpress, Blogger, Live Journal
• Set up accounts on Twitter Facebook Linkedin and Youtube with Keywords in your profile
• Develop a Social Media Marketing Calendar• Connect and Engage with people• Build relations to grow your Business and Convert
to Sales.• Desire is the starting point of all achievement, not a hope, not a wish, but a keen pulsating desire which transcends
everything. Napoleon Hill
www.CreccoSocialMedia.com anthony@creccosocialmedia.com
What We Do• Consulting
Strategic Planning Documents often consists of the following:– Analyze Current Social Media Marketing Plan– Design and Develope a Social Media Plan Based on your
Company’sNeeds– Online Marketing Recommendations– Create tasks for Owner/Employees– Provide Daily Calendar for Implementation
• Coaching• Training• Social Networking Platform Set-up- with
Blogs,Facebook,Twitter and Youtube (Branding)
www.CreccoSocialMedia.com anthony@creccosocialmedia.com
Complimentary 1 Hour Social Media Consultation
• Offer thru January 31, 2010• Call 914-269-8184 Anthony • Email: anthony@creccosocialmedia.com• www.CreccoSocialMedia.com• www.Twitter.com/CreccoSocial• www.Twiter.com/AnthonyCrecco• www.youtube.com/IlluminataMedia.com• Get your copy of Social Media Checklist @ http://bit.ly/SocialMediaChecklist
www.CreccoSocialMedia.com anthony@creccosocialmedia.com