Social media, birth and midwives

transcript

http://www.flickr.com/photos/35034347468@N01/111376106

Sarah Stewart 2011

What is social media?

“use of web-based and mobile technologies to turn communication into interactive dialogue”

Wikipedia:

http://en.wikipedia.org/wiki/Social_media

How does it influence women's choices and midwifery practice?

8 out of 10 people have looked up health information on the internet

Pew Internet and American Life Project, 2011

83% women go online to look for health information

Pew Internet and American Life Project, 2011

19% of internet users look online

for information about pregnancy

and childbirthPew Internet and American Life Project, 2011

Canada 37% babies have digital identity before they are born

Dawson, 2010

Australia/NZ 41% newborns on the net

Dawson, 2010

USA 92% children have online presence by 2 years old

Dawson, 2010

Parents talk about childbirth

http://www.youtube.com/watch?v=niJ6F2p9Ql8&feature=fvst

They broadcast their births

They share information and advice

http://www.facebook.com/MidwiferyToday

They support each other

http://navelgazingmidwife.squarespace.com/navelgazing-midwife-blog/2011/4/13/birth-abuse.html

They build communities of interest

http://www.facebook.com/theunnecesarean

They have virtual births

They become activists

http://www.facebook.com/pages/Save-HBAC-in-Australia-fan-page/239430759403371

They talk about their midwives

What are the implications for

midwives?

Listen to what women are saying

Join the conversation

Use social media to share evidence-based, quality information

with women

Support women to make sense of information they find on the internet

Think about how to manage issues of privacy,

confidentiality, statutory and professional

responsibilities and

requirements

Connect with other midwives

Use social media as a tool to support the midwife-woman partnership

References Dawson, R. (2010, October 7). Getting an online identity from before you are born is

just the beginning of a life online [web log message]. Retrieved from

http://rossdawsonblog.com/weblog/archives/2010/10/getting_an_onli.html

Pew Internet and American Life Project. (2011). The social life of health information.

Retrieved from http://pewinternet.org/Reports/2011/Social-Life-of-Health-Info/Summary-of-Findings.aspx

Social media, birth and midwives

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