Post on 19-May-2015
description
transcript
Social Media: Blogs
a presentation for Raising Our Asian Pacific American Representation (ROAR)
March 18, 2008
by Brian Hsi
Wikis BlogsDiscussion
forums
Text messaging
Social network sites
Photo sharing sites
RSSMobile devices
WHAT’S ALL THE FUSS?
JUST TOOLS LIKE THESE…Photo by Snapshot4665http://farm2.static.flickr.com/1107/1386877608_e9120f69ac_o.jpg
OR THESE…Photo by Julia Manzerovahttp://farm2.static.flickr.com/1353/932055586_14faccd1c6_b.jpg
Photo by Bryan Costinhttp://farm3.static.flickr.com/2083/2196615634_d13910b67c_b.jpg
OR THESE
WHICH TOOL IS BEST FOR THE JOB?Photo by sfllaw/Simon Lawhttp://www.flickr.com/photo_zoom.gne?id=222795669&size=l
• Or…– Who is your audience?– What do you want to do?– What do they want to do?– How do you pair up these goals?– What tools do you use?
Source – http://blogs.forrester.com/charleneli/2007/12/the-post-method.html
WHAT IS A BLOG?Photo by Tim O’Brienhttp://farm1.static.flickr.com/134/318947873_12028f1b66_b.jpg
Blog title
Content/Blog post
Other data
Comments
Date, Time
BASIC BLOG ANATOMY
Most recent post
Older
http://blogs.technet.com/b2ix
1 + 1 = 2XTHAT’S IT?
NETWORKS MATTERhttp://www.twoantennas.com/projects/delicious-network-explorer/
Responding Linking Tagging Comments
BUILT IN NETWORK CONNECTIONS
CONTENT SYNDICATION / “FOLLOW ME”
THE ROLE OF SEARCH
Bots
Relevance
Popularity
ALL OF THIS CAN LEAD TO A GLOBAL IMPACT
Photo by Ko Htike published at http://bp1.blogger.com/_63uOqYlI5Kk/RvfAlDU0RRI/AAAAAAAAAZc/YVkX_J-GFvA/s1600-h/IMG_0053.JPG and http://news.bbc.co.uk/2/hi/asia-pacific/7012984.stm
HOW DO YOU DEFININE SUCCESS?
• How blogs fit in with your goals– Remember, blogs are specific tools that
allow for interaction through the content produced and consumed
• Possible success indicators– how many people follow you– how many comments– how many commenters– how many comments per post– how many posts– which posts were visited the most– total referrals– referrals to a given post– unique tags
Photo by Frédéric de Villamilhttp://farm3.static.flickr.com/2281/2304383359_98046abf3a.jpg
GETTING STARTED
• One author or multiple authors?
• Consider a content schedule at first
• Start small and private
• Tell a small group, encourage feedback
• Iterate
• Now start your linking, tagging
• Respond promptly to comments
• Have fun
Photo by notmyown2k3 / Kevin Smith http://farm1.static.flickr.com/8/10745735_686872c815_b.jpg
CONNECTLISTENIDENTIFY
SOME KEY STRATEGIES
IDENTIFYPhoto by Auntie Phttp://farm1.static.flickr.com/12/17135231_30c542a363_b.jpg
• Who is your audience?
• Who are your colleagues in this space?
• Who are your competitors in this space?
LISTENPhoto by Nick J Adamshttp://farm1.static.flickr.com/45/113715267_97c1db6387_o.jpg
• What is your audience saying?
• To what extent do blogs resonate with them?
• What do they want?
• What is their capacity? Will they choose to pay attention to you?
• What are others (competitors/colleagues) saying?– How are they doing it?
• Get a feel for the neighborhood
CONNECT – TONE
Humorous Authoritative Referential Questioning
Antagonistic Personal Analytical etc
CONNECT – MANNER
Linking Quoting Analysis
Observation Commentary Referrals
Commenting Tagging Syndication
?s – INCREASING CIVIC ENGAGEMENT / WHAT CAN BE BLOGGED?
• Possible scenarios– Keep your audience informed about happenings (top
down)
– Share happenings from the community (bottom up)
– Analysis of what is going on and what impact it has
– Transparency to events, meetings, etc
– Post rally feedback (photos, reflections, thanks, etc)
– Gathering input
– Recognition of membership / constituents
– …
?s – BLOGS DESIGNRetrieved on March 15, 2008 fromhttp://www.sixapart.com
• Multiple options exist for all skill levels and business / organization needs
?s – BLOG FEATURES
• Vary by provider
• Blogs vs Content Management Systems
• Multiple third party add ins
– Balancing your needs and those of your audience
• Other tools
– Windows Live Writer
– Feedburner
?s – BLOGS ADMIN WALKTHROUGH
ADDITIONAL RESOURCES
• Video :Blogs in Plain English http://www.commoncraft.com/blogs• Blogs and community: launching a new paradigm for online community?
http://www.fullcirc.com/weblog/2006/12/blogs-and-community-launching-new.htm• Beth's Blog: How Nonprofits Can Use Social Media http://beth.typepad.com/• 10 Ways Nonprofits Can Use Blogs http://www.netsquared.org/blog/britt-bravo/10-ways-
nonprofits-can-use-blogs• The Blogging Process http://blogs.salon.com/0002007/2003/07/30.html#a346• Blogs, tags and RSS (pdf) http://www.consultantcommons.org/files/Blog-Tag-Rss.pdf• Weblog strategies for nonprofits
http://radiofreeblogistan.com/2003/10/03/weblog_strategies_for_nonprofits.html• Nonprofits and Weblogs http://news.gilbert.org/NPOWeblogs• Seven Characteristics of an Online Organization http://www.onenw.org/toolkit/7-characteristics/• Why the Web Matters http://www.onenw.org/toolkit/web-matters/• Writing Online Best Practices http://www.onenw.org/toolkit/writing-online-best-practices/• A Nonprofits' Guide to the Blogosphere
http://www.techsoup.org/learningcenter/internet/page5509.cfm?cg=searchterms&sg=blogs• Seven Blogging Tools Reviewed (2006)
http://www.techsoup.org/learningcenter/webbuilding/page5516.cfm?cg=searchterms&sg=blogs• Idealware http://www.idealware.org/• Nten http://nten.org/• NetSquared http://www.netsquared.org/• Nonprofit technology links http://del.icio.us/tag/nptech
• Eric Pee– http://www.flickr.com/photos/irreverentbastard/345975426/sizes/o/– http://farm1.static.flickr.com/136/345975426_2f4237bddb_o.jpg
• monkeyc.net– http://www.flickr.com/photos/monkeyc/174414041/sizes/s/– http://farm1.static.flickr.com/45/174414041_ad64b1e214_m.jpg
• jhoweaa/Jim– http://www.flickr.com/photos/jhoweaa/327651705/sizes/s/– http://farm1.static.flickr.com/141/327651705_25b6801f56_m.jpg
• ganessas / Maria– http://www.flickr.com/photos/32746775@N00/426540230/sizes/s/– http://farm1.static.flickr.com/181/426540230_b64981f804_m.jpg
• Kalense Kid / Martin Sharman– http://farm1.static.flickr.com/7/11618992_205be6b8e9_m.jpg– http://www.flickr.com/photos/sharman/11618992/sizes/s/
• draggin / jason toal– http://farm1.static.flickr.com/9/15223525_85431314fa_o.jpg– http://www.flickr.com/photos/draggin/15223525/sizes/o/
• notmyown2k3 / Kevin Smith– http://www.flickr.com/photos/notmyown/10745735/sizes/l/– http://farm1.static.flickr.com/8/10745735_686872c815_b.jpg
ADDITIONAL IMAGE CREDITS