Post on 18-Sep-2014
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Social Media BootcampConnecting online with the latest and greatest Social technology tools
Kim LangeKatie Laird
Presented at Tendenci Bootcamp 2007www.tendenci.com/uc2007
What we will cover:
•The Basics of Social Media•Social Media in the real world•Next steps...
Media helps you stay smart and connected
So what is Social Media?•Online media you can interact with
Image thanks to Organic (www.organic.com)
It’s a conversation
Photo credit: blog.looksy.org/category/generation-c/
What’s in it for you?
•Relationship building•Buzz generation (fast and
widespread!)•Strong brand impressions
Now for the fun stuff
Welcome to the Blogosphere
‣Interactive‣Cost-effective‣Powerful connectors
Social Media Tools
TypePad (www.typepad.com)
WordPress (www.wordpress.org)
Blogger (www.blogger.com)
Personal BlogSocial Media Tools
www.brandtobedetermined.com
Company BlogSocial Media Tools
http://blog.tendenci.com
Blogging is fast and easy
Title
Category
Content
70 million and growing
http://www.sifry.com/alerts/archives/000493.html
Learn more: www.tendenci.com/en/help/#podcasting
Social Media Tools
Podcasting•Podcasts are online audio file feeds•News•Music•Presentations
Search for podcasts
•10,000 to 20,000 podcasts in cyberspace
•Search for your favorites:• iTunes: www.apple.com/itunes • Yahoo podcasts: http://podcasts.yahoo.com
• Podcast.net: www.podcast.net
Online video
www.youtube.com video.google.com
Social Media Tools
Social Networking(not just for kids)
www.shelfari.com
www.myspace.com
www.ravelry.com
Social Media Tools
RSSReally Simple Syndication
Google Homepagehttp://www.google.com/ig
Bloglineswww.bloglines.com
Social Media in the Real Worldby Kim Lange
What we will cover:
• How the International Rescue Committee uses social media to become connected
• What makes the Playstation Blog successful
IRC – International Rescue Committee
www.theirc.orgblog.theirc.org www.flickr.com/photos/theirc/http://www.myspace.com/theirc
What types of Social Media does the IRC use?
Is an organization that serves communities victimized by oppression around the world.
Blog Comments Allow for Conversation
Videos that further engageWatch Video
Benefits of Flickrwww.flickr.com/photos/theirc/
Tagging your images for Search
Ever thought about having a Myspace?
The Power of Networks
Example of a Successful Corporation
Blog
Corporate Blog Success
http://blog.us.playstation.com/
3 reasons for success
• Fresh Content• Comments • Generosity
Fresh Content
Comments begin conversation
Be Generous
Social Media in the Real WorldReview
• Blogging and allowing comments• Why use Flickr?• Videos to further engage• Relevant Myspace pages• Be Generous
So what’s next?
• Research• Participate• Monitor • Strategy• Jump in!
How Schipul can help
•Consulting•Training•Recruiting•Promotion
www.schipul.com/socialmedia
Offline reading resources
• Naked ConversationsRobert Scoble and Shel Israel
• Cluetrain ManifestoChris Lock, Rick Levine, David Weinberger, Doc Searls
• Citizen MarketersBen McConnell and Jackie Huba
• What no one ever tells you about Blogging and PodcastingTed Demopoulos
Let’s review
•Social Media is a conversation•Social Media is already making a
difference•With the right help and a lot of
passion, you can do great things
Thank you!
Kim Lange / Katie Lairdklange@schipul.com / klaird@schipul.com Blogs: http://inkoluv.wordpress.org / www.happykatie.com
Presented at the Tendenci Bootcamp 2007Find all presentations at: www.tendenci.com/uc2007
Schipul - The Web Marketing Company 11757 Katy Freeway, Suite 930Houston, TX 77079 USA
www.schipul.com