Lavasa Women’s Drive 2012

A Social Media Case Study by Windchimes Communications

What it is all about?

Lavasa Women’s Drive: • A signature annual event of Lavasa

• In collaboration with Bombay Times in aid of the Woman’s Cancer Initiative of Tata Memorial Hospital

• An part of Limca Book of Records in 2011 as the largest car rally in India

• Like every year, about 350 cars started from Mumbai and culminated at Lavasa

• Women from the cities of Nagpur, Ahmedabad, Bangalore, Chennai, Delhi, Goa, Hyderabad and Kolkata are invited to represent their cities at the Women’s Drive

Objectives – LWD 2012

Create online buzz before Lavasa Women’s Drive 2012

Invite for registrations and voting via social platforms

Building awareness on cancer through this event

Leverage brand ‘Lavasa’ with Women’s Drive event

Building awareness and buzz

LWD 2012 Teasers

Got contestants to attend workshops

Blog post on Lavasa Women’s Drive 2012 Pune & Mumbai workshops

Fans were updated live about the happening at LWD workshops

Inviting participation for the drive

Wild Card entry through Facebook

Contest for our fans and a chance for them to win exciting merchandize

EVERYDAY!

Vote! Vote! Vote!

Followers on Twitter asking for votes

Casting your vote is very important

Preparing contestants for the drive!

Sharing some Tips!

Bollywood Tadka Alerts! Exclusive updates

Car Order and Time

The flag off!We kept our fans updated through out the Lavasa Women’s Drive 2012

Drive to Lavasa

Quote Senior VP, Marketing & Sales

Keeping people connected with LWD 2012

Finally the Destination - Lavasa

Quiz on Lavasa to keep the women drivers engaged

Entry of celebrities

Live updates from Lavasa

Post LWD 2012 Cherishing the LWD 2012 moments

Detailed results - Where they went wrong?

Time to CelebrateThe Grand LWD 2012 Awards Ceremony

Exclusive images uploaded through social media

The Results

Our contestants loved it!

Special LWD Mugs by fan

1329 approx daily stories created

400 women got themselves checked – Cancer

Awareness

Instant Testimonials for services: 300+

Growth of 1168 to Fanbase

Bloggers covered the events

Magali Vaz

Pushpa Moorjani

We set the Trend!

#LWD2012 trending in Mumbai

No. of Retweets: 86No. of Mentions: 190

19,94,467 audience reached throughout campaign

We even got celebs to tweet about us!

Thank Youhttp://windchimes.co.in

contactus@windchimes.co.in

Tel: (022) 26518610