Social Media Correspondent Services: A Case Study

2013 Philly DoGooder Awards Night Ceremony

The Philly DoGooder Awards Night ceremony on February 21st, 2013 honored nonprofit organizations

and community leaders in Philadelphia who embody and

promote positive change in the city.

Social Media Correspondent services were provided for the event to

increase exposure and attendee engagement on existing social media

channels before, during, and after.

The Players

Pre-Event

Working with ChatterBlast Media’s existing social media efforts, a photo contest was launched via the Philly

DoGooder website two weeks before the event. The photo contest was limited to Facebook, Twitter, and Instagram. Along with this effort, an official event

hashtag – “#PhillyDoGooder” was decided upon and promoted via Twitter and Facebook.

At the Event

The awards ceremony was covered live in its entirety via Twitter, using the “#phillydogooder” hashtag. Coverage included tweets, re-tweets, photos, and interaction with

attendees and Philly DoGooders’ 1400+ Twitter followers.

Post-Event

The day following the Philly DoGooder awards ceremony, a visual recap of the event was

created online. This recap included tweets from attendees and followers, photos, as well as

overall commentary on the event. The intent of the recap was to tie together all coverage into a visual story that could be viewed and shared an

infinite number of times.

Key Takeaways

• In conjunction with Philly DoGooders’ existing social media efforts, pre-event correspondent services increased engagement 288%

• Exposure of Philly DoGooder on social media during the event increased over 300%; engagement with attendees and followers over 600%

• Content presented during live coverage was curated and shared, and can be used as a long-lasting reference

Testimonials

“Here's My Chance partnered with KingMe Social Media for our nonprofit video campaign, The Philly DoGooder Awards. Trina developed a creative, interactive photo campaign and contributed endless ideas to integrate social media into our final awards ceremony. With her help, we were able to trend on Twitter in Philadelphia on the night of our ceremony!! I'd recommend KingMe in a heartbeat for any event!”

Kevin Colahan – Co-Founder of Here’s My Chance

“Our company, ChatterBlast Media, partnered with KingMe Social Media for the PhillyDoGooder Awards. Our organization handled the strategy and daily execution, with Trina leading the charge in creating an interactive contest and managing our live-interactions during the awards. KingMe came in with ideas, built strong collaborative partnerships, and executed everything flawlessly. They made our event, and all the sponsors and partners, SHINE.”

Matthew Ray – Co-Founder of ChatterBlast Media

KingMe Social Media added immensely to the social coverage of our event by enabling us to trend in the #1 spot throughout the evening in Philadelphia. Although numerous other philanthropic events were happening around the city that day, the targeted use of live tweeting, as well as sharing an event hashtag in multiple places at our venue, allowed us to receive maximum presence on Twitter. The use of pictures in tweets added a richness that encouraged those not present to have a multimedia experience of the event, and the Storify provided the next day provided a great recap for anybody who missed it.

Rudy Flesher – Community Curator, Here’s My Chance

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