Social Media for Events

The Abbi Agency

June 10, 2014

Introduction

Getting StartedPersonal Page Company Page

Creating Event Page

Getting Started

Example Posts

Example Posts

Example Posts

Hashtags

Contests

• Photo/Video Contests• Hashtag Galleries • Enter to Win • Caption Contests• Tug of War

Contests

Instagram Demographics

• Instagram is primarily mobile

• Over 90% of the 150 million people on Instagram are under the age of 35

• Instagram skews heavily toward women; 68% of its users are female

• 17% of all Internet users are on Instagram

Getting Started

Look & Feel Newsfeed Profile

Posting a photoStep #1 Step #2

Posting a photoStep #3 Step #4

Join us on June 16 for our farm to

table dinner with @girlfarrm!

Examples

Examples

How to find & follow people

Step #1: Step #2: Step #3:

Instagram Tips & Best Practices

• Setting up a profile

• How to post a photo/video

• Finding & following people

• Hashtagging

Twitter Demographics

• 31% of users are between the ages of 18-29

• 243 million active users

• The fastest growing demographic is the 55-64 year age bracket

• 46% of users report using it on a daily basis

• Primarily used for breaking news, conversations and interaction

Getting Started

Examples

Live Posting

Hands on!

• If you have any specific questions, this is

the time to ask!