WHY SOCIAL MEDIA?

We don’t have a choice

on whether we DO

social media, the

question is how well we

DO it.

” Erik Qualman, an American author of

Socialnomics: How Social Media Transforms the

Way We Live and Do Business.

78% of people trust the

recommendations of other

consumers; while only 14% of

people trust advertisements.

Nielsen: “Trust In Advertising” report.

Social media is only going to

become persuasive and as such

become a critical factor in the

success or failure of any

business.

Brian Solis, Social Media Manifesto ”

Social media is not a

fad. It’s a fundamental

shift in the way we

communicate.

Overview of

SocMed Fest 2011

Social media Fest is the

first and the biggest Social

media event that completely

combines every element of

Social Media in Indonesia

e x P =

e = elements of Social Media P = Power of Social Media

“Celebritweet”

“Brands”

“Social Media Users”

“Communities”

“Startups” “Agencies”

Elements of Social Media

“The power of SocMed”

Not only peoples come to the event, but

also discussions that happened in social

media

What is the theme of the event?

“Social Media Is You”

22-24 September 2011

When?

Three days is (definitely)

fun-guarantee for Social Media

users, as well as community

and start-ups.

Why?

Why?

The time is fitted with the completion of the Eid

holiday. The event would be great for Social

Media users to meet after as it would be on

cultural celebration event, Halal Bihalal.

It also part of consideration to held

Social Media Fest. annually, after the

completion of the Eid holiday.

Where? FX Jakarta, Jl. Jend.

Sudirman, Pintu Satu

Senayan, Jakarta

The event grew not only in terms of the number of

exhibiting communities, start-ups, and visitors present but

also in physical size.

“ For the first time, a festival hold on a

whole building of commercial area such

as mall ”

in which specially designed to accommodate the

overwhelming demand for the full-package show that

quickly become the Social Media users party to be at.

Who will be participate on the event?

Social Media users

Community in which using

Social Media as part of

their activity

Public figure that actively

put a high role in Social

Media platform

Start-ups with Social

Media feature

Brand or commercial

business that popped in

Social Media for

campaign.

“socmed showcases”

SocMed based startups & apps

SocMed communities

“socmed performances”

How ?

Socmed Fest Website

Platform for article, photo and videos

Available nationwide (personal, community, start-ups)

fX as a venue for stage and meetup

Facilitate activities (sharing, talkshows and entertainment)

Interactive activities for Social Media users

Programs?

More cool programs!

Quizzes and games

• Competition and games for visitors and participants

Meet ups

• Sessions of selected community, startups and influential peoples to interact with followers and visitors about their activities in designated meet up area of fX tenants

Entertainments

• Special performances from entertainers and/or public figures

Yes, we’re not done yet, post event…

• Share, monitor and responding event reviews through social media and mainstream mass media

Campaign review

• Publish and share behind the scene video and event highlight via social media

Share the videos

• Follow up lists of communities and fX tenants to generate the activity via social media better than before

Follow up

Contacts SocMed Fest 2011

Rahmat Harlyadi rahmat@dailysocial.net

(p):+62857-15326032

(b): 25EE54FC

Syarief Hidayatullah hidayatullah.syarief@gmail.com

(p):+62 8788 030 8666