Post on 24-May-2015
description
transcript
Employers of choice
• Provide a great environment
• Provide opportuni7es to innovate
• Provide opportuni7es to collaborate
• Social media grew because of a void and communi7es created the tools to fill that void
Employers of choice
• What message do you send if you don’t trust your people with social media
Its how they collaborate and communicate at home and how they want to do it in the work place
Outline
Social media the what Social media the how it is used Could it fit the culture of your organisation?
- POST strategy framework What you need to consider
Social Media
• How many of you read blogs? • … write a blog?
– Personal, Intranet, Corporate web • How many use Wikipedia?
– Contribute • … write a wiki?
– Intranet, Corporate web • How many of you have a Facebook site?
– LinkedIn, aboutme, other?
WWW. yesterday and today • Move from 1:many to many:many
• Definitive products: – Web 1.0 – Netscape, system-dependent – Web 2.0 – Google, ubiquitous
• Infowhelm
WWW yesterday and today
• Move from hierarchies to networks
• Move from online brochures to interaction
• The rise of prosumers
• An overview
Social media “To find something comparable, you have to go back 500 years to the printing press, the birth of mass media … Technology is shifting power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are taking control”
Rupert Murdoch, Wired July 2006.
Social media – Definition? Mashable asked. Here are some of the responses:
hBp://mashable.com/2010/06/02/what-‐is-‐social-‐media-‐2/
Make no mistake -‐ people now have a voice
Blogs – reflect on stuff
Review stuff
And Complain about stuff!
Share things easily
And through the wisdom of crowds
Allows us to innovate and find new stuff
Ignore it
... and this just eliminates you from the conversa5on
Social Media
How business are already using it to connect with their staff and or their
customers
Lindt chocolate advice
RAAF one for all
World Vision connecting through parody
Qantas roster swaps
Deloitte community
Blending personal & business
Australia online
From Nielsen: • 14.84m Australians used the Internet in the past
month
• Over 70% Australian Internet users visited a social media site in the past month
• Social media audience estimated at >10m
• Australians average 7+ hrs per month on social media sites…the highest in the world
Australian Online Landscape Review August 2010 & hBp://digitalmarke7nglab.com.au/index.php/2010/03/28/2010-‐australian-‐social-‐media-‐compendium/ &
hBp://blog.nielsen.com/nielsenwire/global/social-‐media-‐dominates-‐asia-‐pacific-‐internet-‐usage/
Global social media demographics
Australian Facebook usage
Facebook: 75% have visited 59% have profiles Av 8:19 per month 20% aged 55+ Responsible for 90%
time spent on social media sites
hBp://digitalmarke7nglab.com.au/index.php/2010/03/28/2010-‐australian-‐social-‐media-‐compendium/
Social media for business
Social media for business
It can be developed in your organisation: • by stealth • constrained, start small – grow to the light • quick wins • big bang
POST framework – engaging the stakeholders in the process
POST framework Who is your audience?
POST framework
What are you trying to achieve?
POST framework
How are you going to get there?
Governance
By David Blackwell. http://www.flickr.com/photos/mobilestreetlife/4179063482/
Governance
By David Blackwell. http://www.flickr.com/photos/mobilestreetlife/4179063482/
We discussed some stories you
have heard or been part of that demonstrate good or bad examples of social media use?
Staff education & guidelines
hBp://exchange.telstra.com.au/training/flip.html
How & when to respond
http://en.wikipedia.org/wiki/US_Air_Force_Web_Posting_Response_Asse
ssment
Governance
Consider:
Considera?ons Requirements Guidelines Privacy Modera7on -‐ responsiveness Modera7on – crisis communica7ons Modera7on – success communica7ons Risks Rewards Voice of brand
POST framework
Which tools will support your needs? Including such questions as: What tools are available & suit your needs? Which tools are your audience already using?
Which tools for what purpose?
Cynefin framework
hBp://roanyong.files.wordpress.com/2010/06/cynefin.jpg
Exploring Barriers to Social Media
• We explored the barriers to Social Media that people had or were likely to experience in their organisa7ons.
• We then did a sense making exercise using the Cynefin Framework and then iden7fied ac7ons to address the barriers
Roles and responsibilities
http://herdingcats.typepad.com/photos/uncategorized/raci.jpg
RASCI defini?ons
Who is responsible? The person who is assigned to do the work
Who is accountable? The person who makes the final decision and has ultimate ownership
Who is support? The person who does the hands on ground work
Who is consulted? The person who must be consulted before a decision or action is taken
Who is informed? The person who must be informed that a decision or action has been taken
The real cost of social media to your organisation What you need to do first 30 – 60 – 90 days