How to get your BRAND connected?

The New Media : Social Media

The Social Network Strategy• We come to them, don’t think the other way

around• Listen to them• Start conversation and dialogues. INTERACT!• Generate Word of Mouth• Be flexible and lovable

Channels for Social Media• Public Relations• Customer Service• Loyalty Building• Collaboration• Networking• Thought-leadership• and of course .. Customer acquisition

Solid Rules!

• Listen• Engage• Measure– Audience– Engagement– Loyalty– Influence– Action