Social Media for Business Development

Rich Brooks | flyte new media | takeflyte.com | twitter.com/therichbrooks

TODAY WE’LL COVER

ENGAGE!

Tambako the Jaguar

TODAY WE’LL COVER

DRIVE!

Bruno. C.

TODAY WE’LL COVER

CONVERT!

Romain Guy

TODAY WE’LL COVER

MEASURE!

Heavy Weight Geek

WHO IS THIS GUY?

YOUR CHALLENGES

Compliance

Limited Resources

Customer Inertia

fdecomite

SOCIAL MEDIA BENEFITS

Brand Awareness

Customer Service

Lead Gen

SOCIAL MEDIA ISN’T THE ANSWER

DIGITAL MARKETING ACTION PLAN

Attraction

Retention

Conversion

Measurement

http://www.flickr.com/photos/myklroventine/

WHERE DO YOU START?

Goalsderrickcollins

SOCIAL MEDIA STRATEGY

“You cannot have a social media strategy without a content strategy.”

--Susan Cato

SOCIAL MEDIA STRATEGY

“You cannot have a social media strategy without a content strategy.”

--Susan Cato

SOCIAL MEDIA STRATEGY

“You cannot have a social media strategy without a content strategy.”

--Susan Cato

SOCIAL MEDIA STRATEGY

“You cannot have a social media strategy without a content strategy.”

--Susan Cato

SOCIAL MEDIA

• Platforms vs. Networking

Platform vs Networking

Julie Rashelle Official GDC

SOCIAL PLATFORMS

Increase your visibility

Let you tell your story

Allow engagementWayne Large

KEYWORD RESEARCH

Brainstorm key phrases

Test your beliefs

Create your copy

Calsidyrose

GENERATING KEYWORDS

GENERATING KEYWORDS

GENERATING KEYWORDS

GENERATING KEYWORDS

GENERATING KEYWORDS

KEYWORD PLANNER

KEYWORD PLANNER

KEYWORD PLANNER

KEYWORD PLANNER

BLOGS

BLOGS

BREAKING DOWN A BLOG POST

YOUTUBE

YOUTUBE

YOUTUBE

YOUTUBE

YOUTUBE

SOCIAL NETWORKING

Engage

Promote

Drive traffic

BUILDING BETTER LINKS

FACEBOOK MARKETING

FACEBOOK MARKETING

EDGERANK

EDGERANK

FACEBOOK ADS

TARGETING ON FACEBOOK

TWITTER

LISTENING

NOT LISTENING

TWITTER ADS

LINKEDIN

PROFILES FOR EMPLOYEES

COMPANY PAGES

LINKEDIN GROUPS

LINKEDIN PULSE

PINTEREST

DRIVING TRAFFIC

Sarah G

CAN YOU BE TRUSTED?

FIRST IMPRESSIONS MATTER

PRESENTATION MATTERS

irene

USE SOCIAL PROOF

KEEP IT SIMPLE

LIMIT CHOICES

ecudiélle

THE EYES HAVE IT

James Breeze | usableworld.com.au & tobii.com

RETARGETING

BUILDING BETTER LINKS

BUILDING BETTER LINKS

NEED HELP WITH SOCIAL MEDIA?

Rich Brooks

207.523.5141

rich@takeflyte.com

Training

Consulting

Outsourcing

TAKEAWAYS

Create valuable content

Choose your channels

Drive and convertmasochismtango

THANK YOU

@therichbrooks !!!!!Rich Brooks flyte new media

takeflyte.com @therichbrooks