Post on 04-Aug-2015
transcript
By Kym Lamb
What Does Your Cup Say About You?
Perception Isn’t Real…Is It?
Which side is in front? How do you know? Can you prove it? Does it matter?
Created by IPM Jan 2013
What Does Your Cup Say About You?
Created by IPM Jan 2013
What Do You Do?
Why Do You Do It?
Who Cares?
How Do You Communicate?
Can you be found?
Internet Fingerprint
Created by IPM Jan 2013
How Do I Improve My Fingerprint ?
Created by IPM Jan 2013
1.Correct Any Errors
2.Add Pictures
3.Add or Update Information
4.Add your complete signature
5.Link to your website, blog, or other
social media sites.
Don’t Set Yourself Up For Failure:
Created by IPM Jan 2013
Plan your strategy.
Do the plan.
Check that it works.
Adjust the plan accordingly.
Transparency is key to establishing a successful online and offline business. This interview helps determine WHO
you are WHAT your goals are WHERE people can find you WHEN you are available and WHY people should
choose you over the competition.
Marketing Interview
Created by IPM Jan 2013
Where
Social Media Map
Where You Are And... Where We’re Going
Created by IPM Jan 2013
More than just a black cup of coffee!
Social Media Plan
Who Are You Looking For?
What Do You Want Them To Do?
Where Can You Find Them?
When Are They Searching?
Why Would They Come To You?
Created by IPM Jan 2013
Because details matter.
COMMUNITY
RECREATION
EDUCATION
ADVOCACY
MARKETING
ADDING THE
CREAM
Created by IPM Jan 2013
Circle of Influence
Created by IPM Jan 2013
Top Social Media Recommendations for 2013 #1: All Employees Are Marketers #2: Customer Analysis will become the hot new feature. #3: Social Media Integration #4: Email Lives On #5: Personal Connection replaces Automation #6: Content is king #7: A Picture is worth 1000 words #8: Be Mobile or Fall Behind
Created by IPM Jan 2013 Hubspots 2013-Marketing-Trends
Social Media Management
Implementing The Plan – The People & The Tools
Created by IPM Jan 2013
Analytics
Created by IPM Jan 2013
What Is Next?
•Do you want to use social media? •Is your current plan working? •Request a Fingerprint Review
Created by IPM Jan 2013
Created by IPM Jan 2013
“Imperfect Action TRUMPS
Perfect Thought”
Amy Porterfield: Facebook Secrets
Created by IPM Jan 2013