Social Media and Live Events

Hello! Tiffany St James

Tiffany St James on most social channels Twitter: @tiffanystjames

“These conversations are going to occur whether you like it

or not, O.K.?

Well, do you want to be part of that or not?

My argument is you absolutely do.

You can learn from that.

You can improve your reaction time.

And you can be a better company by listening and being

involved in that conversation.”

Michael Dell in Business Week, 2007

Twitter: @tiffanystjames

What do we want from our

audiences at events?

This?

Twitter: @tiffanystjames

Certainly Not!

Twitter: @tiffanystjames

This?

Twitter: @tiffanystjames

Better...

Twitter: @tiffanystjames

But how about this?

Twitter: @tiffanystjames

I REALLY want them to feel like this

Twitter: @tiffanystjames

How can we all achieve this?

I’m going to take it for granted that you...

• Market your event in an engaging way

• Understand your audiences

• Provide all info in a timely manner

• Ensure that your content is totally relevant

• Honour the participants with great

content, speakers, venues, fab food ....

Twitter: @tiffanystjames

So how can we add extra magic?

Twitter: @tiffanystjames

Social media amplification

• Live monitoring of social media channels at an event

• Delving into the social conversation as it is happening

• Rich media interaction between audience and stage

• Digital socially interactive signage

• Real-time speaker sound bite posting on social channels

• Real-time Flickr photography capture, tagging and posting

• Near real-time HD film capture and posting to YouTube

• Live blogging

• Live web-streaming

Twitter: @tiffanystjames

Get your social channels in order

Twitter: @tiffanystjames

Engage people before the event

Registration apps

Social Networks

Social communities

Micro blogging

Eventbrite

Closed networks

Make it as easy as possible to interact

• Provide good Wifi

• Check mobile signals

• Hold the conference rooms above ground

• Promote the Hashtag

• Inform the audience of speakers handles

• Brief speakers beforehand for soundbites

• Give your audience great content

Twitter: @tiffanystjames

Give people ample opportunity to engage

Twitter: @tiffanystjames

Amplify your content

Twitter: @tiffanystjames

Capture the mood

Twitter: @tiffanystjames

Share rich content: pre, during and post

Twitter: @tiffanystjames

Us, You and LiveTech 2011

• Apps, tools and digital toys

• Event organisation tools

• Monitoring the social conversation

• Online reputation management

• Social media amplification

• Using social media for event take up

Twitter: @tiffanystjames

We’re going to make it THIS good

Twitter: @tiffanystjames

Digital: • strategy • training programmes • social engagement • amplification