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Wednesday 24th February 2016 1Bex Lewis
Social Media for EventsDr Bex Lewis
Bex.Lewis@mmu.ac.uk
http://www.slideshare.net/drbexl/social-media-for-events-management-mmu
Today• Social Media Culture• Pre-Event• During-Event• Post-Event
Tuesday 17th November 2015Image source: Stockfresh
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DIGITAL/SOCIAL MEDIA CULTURE
Tuesday 17th November 2015Image Source: https://conversationprism.com/
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HAVE YOU BEEN INFLUENCED BY A SOCIAL MEDIA CAMPAIGN?
Tuesday 17th November 2015Image source: Stockfresh
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We Are Social
Tuesday 17th November 2015Report: http://www.slideshare.net/wearesocialsg/digital-social-mobile-in-2015
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Latest Ofcom Figures
Tuesday 17th November 2015Report: http://stakeholders.ofcom.org.uk/binaries/research/cmr/cmr15/CMR_UK_2015.pdf
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Social User Growth
Tuesday 17th November 2015Image Source: http://www.statista.com/statistics/381933/messaging-social-app-user-growth/
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Age Profiles
Tuesday 17th November 2015Image Source: http://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/
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Age Profiles
Tuesday 17th November 2015Image Source: http://vizwiz.blogspot.co.uk/2015/03/socialmedia.html
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Tuesday 17th November 2015Image: http://forrester.typepad.com/groundswell/2010/01/conversationalists-get-onto-the-ladder.html
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The Social Technographics Ladder
Tuesday 17th November 2015Source: http://image.slidesharecdn.com/ltmarketingyoureventwithsocialmedia-111012144037-phpapp02/95/marketing-your-events-with-social-media-leadtail-3-728.jpg?cb=1318430691
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PRE-EVENT
Tuesday 17th November 2015Image Source: https://s-media-cache-ak0.pinimg.com/736x/96/92/3b/96923ba81065ee35a4967cfa2e51276f.jpg
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Tuesday 17th November 2015http://www.premierdigital.org.uk/Premier-Digital-Conference
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Tuesday 17th November 2015http://www.premierdigital.org.uk/Premier-Digital-Conference
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Tuesday 17th November 2015Source: http://www.premierdigital.org.uk/Premier-DAC/PremDAC15-blog
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Tuesday 17th November 2015Source: http://www.premierdigital.org.uk/
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Tuesday 17th November 2015 Bex Lewis@drbexl
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Hashtag: #PremDac15
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Tuesday 17th November 2015Source: https://www.facebook.com/premierdigi/
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DURING-EVENTTuesday 17th November 2015Image Source: http://cdn2.hubspot.net/hub/189017/file-1319379908-png/social_media_engagement.png
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Social Media Wall
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Involve Your Audience
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Expect the Unexpected
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Tuesday 17th November 2015https://www.instagram.com/explore/tags/premdac15/
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Tuesday 17th November 2015http://www.slideshare.net/drbexl/create-engagement-premdac15-with-drbexl
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Tuesday 17th November 2015Source; https://audioboom.com/search/boos?q=%23cnmac11
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Tuesday 17th November 2015Source; https://www.youtube.com/watch?v=HCmovxbnpOg&list=PLtye-OJfcgkYftJRIGiLcG9vLypbvDHK4&index=6
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POST-EVENT
Tuesday 17th November 2015Image Source: Stockfresh
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Say Thank You
Tuesday 17th November 2015Source: https://www.facebook.com/premierdigi/photos_stream
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Tuesday 17th November 2015Source: https://www.facebook.com/premierdigi/photos_stream
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Tuesday 17th November 2015Source: http://www.premierdigital.org.uk/Premier-DAC/Archive/2013/Media
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Tuesday 17th November 2015Source: http://drbexl.co.uk/2015/11/thinking-about-thinking-digital-tdcmcr/
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Tuesday 17th November 2015Source: http://player.premier.org.uk/search/searchkeyword/%23cnmac14
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Tuesday 17th November 2015Image Source: Stockfresh
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Tuesday 17th November 2015Image Source: Stockfresh
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http://www.slideshare.net/drbexl/social-media-for-events-management-mmu