How to get the most from social media

Dave BriggsCommunity Evangelistwww.learningpool.com

@davebriggs

dave@learningpool.com

www.davepress.net

The benefits office to Number 10 in 5 years...

...and a blog.

http://www.flickr.com/photos/downingstreet/3045344571/

• Communicating

• Socialising

• Working

• Playing

Change is happening

• People demanding it

• Can’t afford not to

Need for change

Open government

• Transparency

• Participation

• Collaboration

Consumerisation of technology

Mainframes

Minicomputers

Microcomputers

Web / Mobile

Smaller, more personal.

So, what is digital engagement?

http://www.flickr.com/photos/takomabibelot/4373062612/

Cognitive surplus, anyone?

http://www.flickr.com/photos/poptech2006/2969510044/

100 million hours

200 billion hours

http://www.flickr.com/photos/maddi/2432148351/

£5,500

£153,516

http://en.wikipedia.org/wiki/Atheist_Bus_Campaign

The toolkit

• Go where people are

• Right tool for the right crowd

Getting started

• Listen

• Acknowledge

• Create

• Share

Activity needs to be embedded in

• Policy

• Strategy

• Process

• Structure

… but keep it light

It’s not about tools, it’s about being

• Open

• Collaborative

• Transparent

• Co-operative

More than anything

• Be bold

• Be human

• Be relentlessly positive

http://www.flickr.com/photos/blackbeltjones/3365682994/