Social Media for Government Conference = P3 Presentation

transcript

Social Media +Social Marketing

For You andYour Organization

UNC – KFBSEAS – April 18, 2009

Social Media for Government ConferenceSeptember 16, 2009

Presentation

1.P3

2.Why?

3.Action

4.Current

5.Future

6.Q & A

P3

Economic Development Agent

Non-Profit Corporation

Board: Civic Leaders

Promote + Market County

Retention + Expansion

Value Added Programs + Services

P3 established 2006

Chicago

North

Cincinnati

Cleveland

Columbus

Ohio

http://upload.wikimedia.org/wikipedia/commons/f/fa/Map_of_Ohio_highlighting_Pickaway_County.svg

Why?

What is your message?

What is the reason to care and take action?

Action

Offline Drives Online = Online Drives Offline

Participation Engagement

http://flickr.com/photos/craiglammes/13718381/

IntegrationAddition

Accumulation

http://flickr.com/photos/meloses/2319963/

CommunicateCommunicateCommunicateCommunicate

Reinforce the Message

http://flickr.com/photos/ramonah/107582726/

Maximize

ContentEvent

AudienceOpportunity

Brand

http://flickr.com/photos/dodogoeslr/2430778856/

Learn SearchHear

DiscoverUnderstand

Fail

http://flickr.com/photos/misteriddles/186207204/

Current

pickawayprogress.com

http://www.pickawayprogress.com/Default.aspx

http://www.docstoc.com/

http://center.spoke.com/info/prI2n/MitchThrower

http://www.pitchengine.com/index.php

Future

Blog

http://www.pickawayprogress.com/Default.aspx

http://www.google.com/imgres?imgurl=http://www.ctd.northwestern.edu/images/youtube-logo.jpg&imgrefurl=http://www.ctd.northwestern.edu/&h=905&w=1280&sz=56&tbnid=JK3T0Bi266AFaM:&tbnh=106&tbnw=150&prev=/images%3Fq%3Dyoutube%2Blogo&hl=en&usg=__ijddMy91s3iDls7nJ5CJZ24WhRU=&ei=IoSTSq_3GcmQtgf38MxF&sa=X&oi=image_result&resnum=1&ct=image

Q & A

Marc A. Rossmarc@2ndsix.com@microadvocacy

Nate V. Greenngreen@pickawayprogress.com

@PickawayP3

Photos all from Flickr

CreditsSlide 1: Pickaway County Courthouse – OZinOHSlide 2: OH Circleville – Ritter’s Scoops – scottamusSlide 7: #62 Ohio Bicentennial Barn – bkwdaytonSlide 22: Orient Bridge - Skeetidot

Social Media for Government Conference = P3 Presentation

Business