Social Media for HR Nov 2011

transcript

Social Media: Impact on HR

November 2011

55% of HR professionals rate word of mouth as the best source of candidates

HRNext

“I’ll be stunned if 50% of candidate referrals aren’t coming through online communities in

the next five years.” Taleo

• HR and Social Media • 3

45% of employers screen Social Media sites

source: careerbuilder.com 2009

• HR and Social Media • 4

35% reported they found content on social media that

caused them not to hire the candidate

source: careerbuilder.com 2009

Most of the world lives in Social: personally and professionally, it will impact upon you

Why Social?

2/3 of the global internet population are use social networks

800m Registered Users 200m Registered Users 200m Registered Users

It’s not a fad. It’s not going to go away. You can’t change it. But you can influence it. It’s already impacting your employees lives. And your prospective hires…..

Why Social?

The Global Conversation Prism

Source: Brian Solis & JESS3, 2010

Latest Facts...

Social Media

• UM Wave 4 and 5

Blogging

Micro blogging

Widgets

Networks

Imagery

Podcasting

Forums

62% read 29.0%

81.1% belong

80.0% watch

40.2% listen

No10 Sydney*

47.4% post

28.2% upload

74% message

24.6% feed

No6 Aus*

72.8% of internet users read blogs and globally one new blog is created every second of every day

The Facts for HR & Recruitment

Does your company use social media to support recruitment efforts?

Source: Jobvite, 2010

The Facts for HR & Recruitment What social platforms does your company use to support recruitment efforts?

Have you successfully hired through a social network?

The Facts for HR & Recruitment Have you successfully hired through one of these social networks?

The Facts for HR & Recruitment Rate the quality of candidates from these sources, with 10 being the highest.

Which social media sites does your company have, & for what purpose? Source: Jobvite, 2010

7 July 2011

Social Media Engagement:

The sum of all the jobs publicised on Twitter makes it

the largest job board in the world.

Application for HR

Social Media is not just a set of new channels

for talent sourcing and people engagement.

Its an opportunity for organisations to align

with the candidate marketplace and the

employee population to achieve business

objectives.

In the context of HR….

Use Social Media to listen to prospective talent

Use Social Media to ask questions

Use Social Media to engage: current & new talent

Use Social Media to develop your talent pipeline

Use Social Media to give legs to your EVP

Use Social Media to hire, engage, retain

What do you want to achieve?

How is it being used?

EVP External Internal

People Engagement Retention strategies Training; mentoring Assessment Execution of Diversity strategies Enhancing ‘real life’ social communities Internal relationship building Information sharing Onboarding

Attraction Candidate relationships

Talent pipelining Assessment: pre

appointment Brand reputation

management Channeling EVP

Engagement: post appointment, pre start

Alumni comms

What’s Out There? Social Media for HR:

Twitter RSS

HR Blog

Tumblr

Mobile: for candidate

relationship

Facebook

YouTube

Google+

Podcasting

TC (Team Collaboration)

Mobile Payroll

Flickr

Gaming recruitment

Sharepoint; Google Docs

Apps: Mobile, Tablet

Ning; Yammer

Online events: hosted in social

Online/Offline Meetups

Corporate

Thought Leadership

Customer Offer

Reputation

Culture

Reputation

Social Media

Strategy

Employer

Talent Pool

Keeping your EVP in the Picture…

Leadership

People Engagement

External: Internal:

Examples

This Week’s Qantas Disaster.....

Not HR specific, but a classic example of social media

Flights that leave on schedule because Management

doesn’t arbitrarily shut down the airline #QantasLuxury

Getting from A to B without the plane being grounded or

an engine catching fire #Qantasluxury

RT @kiwi_kali: #qantasluxury Somewhere in Qantas HQ a

middle aged manager is yelling at a Gen Y social media

"expert" to make it stop / LOL

Qantas PR abandons #qantasluxury and starts limmerick

contest instead,'There once was an airline called Qant ...'

(bugger, ran out of space)

How bout Qantas gets back to flying planes and stops

trying to hang out with the cool kids on

Twitter #Qantasluxury

Trending Australia-wide by mid morning.....

RT @qldred: I think Alan Joyce might be unemployed soon

#Qantasluxury

Yeah, no, sorry. I still don't buy the story that the

#QantasLuxury debacle was somehow planned for by

Qantas. They're just not that clever.

Trending globally by early afternoon.....

This Week’s Qantas Disaster..... The Lessons

• Listen first.

• Get involved only once you know your customers.

• Timing is critical.

• Forget participation for the sake of it. Might not be right for

your business.

• Don’t outsource your business sentiment.

• Be prepared for negativity. You can’t control the #hashtag.

• Offer something of value (Qantas prize was lame).

• Think globally (the web isn’t local).

Metrics

Social Media Metrics are Evolving....

Followers Fans Members Subscribers Applications Interviews Offers Hires Time Costs Resources

Views Comments Mentions Retweets User Experience Employees Best-fit Candidates Stakeholders

Social media Sites

Results

Investment

Participation Rates

Quantitative Qualitative

Getting Started

Lack of strategy. Using the environments as jobboards. Lack of original content. Activity that’s not audience relevant. Box ticking. Over compensating….

Where are mistakes happening?

Strategy Development

Planning & The Big Idea

App development: podcast, blog, micro-blog, video,

mobile, imagery

SSEO: SM planning, buying. Development, design. Tracking & monitoring.

Agency In-House

It’s not free! You need real resources to create success. Give your staff a say! Be strategic. Measure, assess, alter your strategy. All the time.

Keep in mind….

Determine business requirements. Undertake needs analysis. Agree on metrics. Map the strategy framework. Kick off!

Where to start?….

Social Media for HR Nov 2011

Business