Social media for job search (presentation)

transcript

BYUNG OH

byung.oh@humber.ca

CAREER RESOURCE DEVELOPER

HUMBER COLLEGE – CAREER CENTRE

SOCIAL MEDIA FOR JOB SEARCH

Social Media for Job? In real?

Humber College - Career Centre

WEB 2.0 - NEW MEDIA FOR GEN Y

Web 1.0 Simple website. 1 way communication

Web 2.0 Network based. Interactive communication User-generated contents

Generation Y (Born in 1980 to about 2000) Largest consumer and employee group in history Longer Life Expectancy: Healthy and Active (60-

80 yrs) Multiple careers to build

TAKE CONTROL OF YOUR JOB HUNT

Stop looking for a job

Start looking for a company

TAKE CONTROL OF YOUR JOB HUNT

It‘s not What you know but Who you know

“People get jobs through other people, not computers. By having a personal connection to the company you’re applying for, your chances of getting a job multiply. If all you do is submitting your resume blindly on job boards, you won’t have much luck.”

(Source: Clever ways to get a job using social media - Dan Schawbel )

SOCIAL RECRUITING

Social Media is a new method of “Networking” 80% of Canadian employers are using or planning

to use Social Media to search for candidates(Source: Canadian Association of Career Educator and Employers)

If the future of recruiting is SOCIAL, then job seekers need to be SOCIAL

Old Formula: Hard Skills + Soft Skills = Job New Formula: Hard+Soft+Online Influence = Job Is your Online Profile ready for social recruiting?

ONLINE PROFILE

Google Yourself

WHY LinkedIn is by far #1 Social Media for Job? Over 100 million members worldwide & counting

… 95% of employers who use social media for hiring

choose LinkedIn (Canadian Association of Career Educators and Employers)

LinkedIn is CAREER-ORIENTED Social Media LinkedIn Groups LinkedIn Jobs LinkedIn Companies “Apply With LinkedIn” apps

5 Golden Rules of Professional LinkedIn Profiles Fill out your profile to 100% completion

Real Profile Photo Headline Keyword-rich summary and specialties All experiences

Join relevant groups Claim your custom URL:

www.linkedin.com/in/YourName Recommendation Active Update

(Source: LinkedIn.com)

Connect with your classmates, faculties, and alumni

Join GROUPs Ask questions and advisement to your

Group Be an active contributor to your Group Update regularly Search your potential employers and

future co-workers and GET CONNECTED!Humber College - Career Centre

FACEBOOK

FB+LI=BRANCHOUT

TWITTER

WHO do you follow?

Social Media flavoured Resume

Social Resume for Social Recruitment Add Online Profile on your resume

LinkedIn profile Online CV Infographics Blog QR Code

Keep your conventional resume Do not attempt to be “beyond” ordinary

INFOGRAPHICS

QR CODE

Another option to shine your profile Link to your online profile/contact

information QR Code Generator(s)

qrcode.kaywa.com www.qrstuff.com zxing.appspot.com/generator

DOs & DONTs

72% of employers have rejected candidates based on their online reputations on social networking sites

- Microsoft and Cross-Tab Market Research

Top reasons not hiring Improper photos Badmouthing previous employers, co-workers, clients Bad grammar or communications skills Discriminatory comments Lying about qualifications

(Source: CareerBuilder.ca)

DOs & DONTs

Take control of your digital foot print

BE A DIGITAL CITIZEN

“The illiterate of the twenty-first century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn.”

– Alvin Toffler, Rethinking the future

World became ridiculously easy to connect!

Be a proactive digital citizen

CAREER CENTRE @ SOCIAL MEDIA

Facebook.com/CareerCentreHumber

Twitter.com/HumberCareer

Linkedin.com/in/CareerCentreHumber

www.careers.humber.ca

Office: North: H107 Lake Shore: H201Tel.: 416.675.6622 ext. North 4966 Lake Shore 3340