Social Media for Public Speaking Professionals

Post on 17-Oct-2014

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How's your Social Media strategy? Is it supporting your professional speaking endeavors? Speakers Bureau member Victor Bonacci (@AgileCoffee) has developed a checklist to help us fine tune our social media performance, available at http://agilecoffee.com/social-media-checklist

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Social Media forPublic Speaking Professionalsthe indispensable checklist created by Victor Bonacci

Social Media forPublic Speaking Professionalsthe indispensable checklist created by Victor Bonacci

photo credit http://fcsl.edu/blogs/pp/category/application-materials/

photo credit Jennifer Tyson onthewebbsocialmedia.-com

Got Twitter?

#fdsb2014Founders District Speakers Bureau 2014

profound or humorous quotes may be attributed to@AgileCoffee

WordPress• Build your site yourself

• The trifecta:

1. easy

2. cheap

3. abundance of themes and plugins

Pro Tip:

• Allow Commenting on your posts

Facebook• established in 2004

• networks > family & friends

Pro Tips:

• Create a “page” separate from your personal profile

• Encourage views/likes by posting photos

Linked In• more than an online resume

• or has the resume taken on a broader meaning?

Pro Tips:

• Join more than one group

• Create a group

Now you’re cookin’ with gas

Twitter• accelerant to building relationships

• short posts of 140 characters

• #hashtags #are #ubiquitous

• Live tweeting is a thing

Pro Tip:

• Put it on your smart phone

• Put your @username everywhere

Round out your portfolio• Meetup - schedule recurring get-togethers ($)

• YouTube - post videos, create a channel

• iTunes / Stitcher - share your podcasts

• SlideShare - share your presentation decks

• Pinterest - create boards for each topic

• Google+ … do you work for Google?

How many? How much?It depends…

• What’s your bandwidth? Do you have help?

• Does the extra platform provide value?

• Set realistic expectations• Don’t set yourself up for failure

Pro Tip:

• Start with four, add one after 30 days

What stage are you in?Stage One: Getting Started

• setting up your account and developing a consistent identity

Stage Two: Building Consistency• maintain your presence and develop your voice

Stage Three: Pre/Post Events• alerting others of your upcoming event

• providing your audience with follow-ups

the Checklist

http://agilecoffee.com/social-media-checklist

Stage One: Getting Started• set up your accounts

• develop a consistent identity

• example: Agile Coffee

“I speak on topics of Agile and workforce productivity. I want to establish myself as an expert and build a local community.”

WordPress

Facebook

LinkedIn

Twitter

Twitter

Meetup

SlideShare

Stage Two: Consistency• develop your voice

• don’t try to be someone you’re not

• maintain your presence• build sustainable work habits

• build relationships• be courteous and generous

Stage Three: pre/post Events

Before• announce your event early and often• provide sneak-peaks and incentives

During• be media savvy• encourage live tweeting

After• share assets: videos, photos, slides, pdfs• acknowledge volunteers, sponsors, attendees

The next step is yours

See you online!