Social Media to

Drive SalesGrowth

WHY?People don’t buy what you doThey buy WHY you do it.

Give Context / Simon Sinekhttps://youtu.be/LZe5y2D60YU

WebsiteThe STAR’s!SituationTaskActionResult

2 Elements1. The Stalk & Pursue

2. The Love & Hug

1.

1.

MoscowLondonMilanSt Petersburg

YOUConsistent identityCompetitors, avoidContextual per platformCTA

1. The Stalk & Pursue

WHO?Identify Influencers

1.LinkedIn Advanced Search

1.INSTAGRAM Search

1.Search

TWITTER

APPROACHFlatter / ComplimentShow knowledgeOffer a GiftTransparencyDO NOT SELLInterview

AUDIENCEPlatform?Time of day?Random like?SURVEY! (with incentive)

CAMPAIGNWebsite / Email / Social764% increase (traffic)£1.2m sales pipeline8 weeks (£35k budget)

WebsiteLook outwardNot inwardSTOP sharing the: parties, promotions & awardsNEWS

2

Blog

Blog

• Photo / Video / Cartoon…• Feature Customers / Content• Always give credit• Tell a story• Stop short• Ask a question• Have a content plan!

Challenge the Reader•Who else wants…?• The secret of …• Here is a method that is helping…

Little known ways to…• Get rid of X once and for all• Here’s a quick way to…•What everyone ought to know

about…

PlatformInsights

LinkedInNOT your CV – Share your WHYBusiness Page UpdatesGroups for Bis DevConnect with a Personal Message

FacebookShare IndustryUse NOTES (long form)Test AdvertisingBroadcast

£250,000 Offers Over2 bedroom flat for sale: Perth Street, Edinburgh

Handsome first floor flat

NO

2 Bed+Amazing Flat

1st FloorNew Town, Edinburgh

£250k O/O(with targeted audience)

YES

InstaSnap’sBehind the scenesStory behind the storyMaths exam…

Instagram#hashtags (x 10 minimum)1st Layer = Specific: #nuts#bolts #brandname #manual #solution2nd Layer = Vocation: #oilrig#oceaneer3rd Layer = Location: #aberdeen#scotland #UK

InstagramImage description = ExploratoryLink in Bio

Find local influencers (ask for recommendations)

TwitterUse Lists to ListenSearch!

Campaign:Promote availability

Snapchat, G+,Pinterest, Periscope,WhatsApp, Yubl, Trello, Musical.ly, Decidz, Peach…

PLANEvents / ConferencesPlatformsResponsibilitiesReactive / Rota

Use1.The Plan2.Prioritise where the action is3.Stop monitoring Likes / Followers4.Monitor Engagement5.Stop broadcasting promo content6.Be focused 7.Rota

LEARNAnalyticsSuccess / FailureInfluencer / LocationEngagementREPEAT

Colin Gilchrist Founder / Director

Social Tailor (.com)EdinburghP: +44 131 337 1968