The Importance of Efficient Social Media Marketing (SMM)

Utilizing Social Media To Help Your Business Grow

“The number-one benefit of Social Media Marketing is generating more business exposure, followed by increasing traffic, and providing marketplace insight.”

- Social Media Examiner

“In today’s world, we are all interconnected. Companies that are thinking about this proactively are the ones that are probably going to have an advantage in leveraging this technology.”

- Rob Ployhart, professor of business administration at the University of South Carolina’s Darla Moore School of Business

Common Misconceptions:

• Social Media is for kids…

- 2/3 of online adults use Social Media…• Social Media Marketing is a waste of time…• Social Media is no place for business…• Social Media is easy/unimportant…

Importance of Metrics/R.O.I.

• Business owners are skeptical about implementing Social Media Marketing…

• Not rewarding/not worth the time & effort…• They might be looking at the wrong data…

Q: Why Is Social Media So Important?

A: BECAUSE THAT’S WHERE THE

CUSTOMERS ARE!

• Facebook: Roughly 845 million active users…• Twitter: Over 465 million accounts…• Google+ : Over 90 million users…• LinkedIn: Over 119 million users…

Businesses typically don’t know how to Leverage Social Media for LEAD GENERATION &

GROWTH…

Leads > Sales > GROWTH!

Lack of S.M. Presence:

• A lot of business owners simply don’t know how to start incorporating Social Media Marketing into their growth strategy…

• This is becoming embarrassing…

Lack of Social Media Presence = Lost Business Opportunity /

Growth…

But Presence Is Not Enough!

• 72% of businesses that use social media do not have a clear set of goals or a clear strategy for their social media platforms…

• This lack of direction is happening despite the fact that 60% of Americans use some sort of Social Media…

• Efficient Social Media Marketing requires time & adequate management!

• A lot of businesses already present on Social Media channels simply DON’T UNDERSTAND this…

According to Social Media Examiner, “75% of businesses spending as little as 6 hours per week on Social Media Marketing saw increased traffic.”

Social Media Is About Sharing!

• A lot of businesses don’t know how to ENGAGE with their audience a.k.a. Potential Customers…

• Revisiting rate is LOW… Must be enticing!

CUSTOMERS WANT YOU ON SOCIAL MEDIA!

• 93% of customers expect companies to have a presence on Social Media channels…

• 85% expect companies to interact with them on those Social Media channels…

One in three small businesses are now using social media…

- This means that 66% of the competition

IS NOT using S.M.M. in their Growth

Strategy!

- HUGE OPPORTUNITY!

IS SOCIAL MEDIA MARKETING PART OF YOUR COMPANY’S

GROWTH STRATEGY?

• 63% of companies using Social Media say it has increased their marketing effectiveness! (HubSpot)

• 90% of social businesses say Social Media Marketing is important to their business. (Social Media Examiner)

GET AHEAD WHILE YOU STILL CAN!