transcript
- 1. Social Media For Small Business By Raffe Gold (@raffeg) -
Transcend Social #YelpHootSmallBiz
- 2. What IS Social Media? Social Media noun ations that enable
users to create and share content or to participate
#YelpHootSmallBiz @raffeg
- 3. Or.to put it another way
- 4. Social Media In The News Success Fail
- 5. Your Customers.. Are on social media Consult their friends
on social media Do their research on social media Complain on
social media Seek customer service on social media DO NOT TRUST
ADVERTISMENTS! #YelpHootSmallBiz @raffeg
- 6. Why Do Customers Contact You On Social Media? 50% do it to
report a service issue 48% do it to praise you 47% do it to share
information about your company 46% do it to admonish you 43% use it
to ask OTHER customers about how to get better service 33% praise
an individual working for your business #YelpHootSmallBiz
@raffeg
- 7. Social Listening Your customers are having a conversation
Social monitoring tools can highlight who is talking about your
brand You can discover and target new customers Social medias
greatest advantage is the advantage to hear what people are
saying.
- 8. Want to learn more? http://www.hootsuite.com
http://www.learn.hootsuite.com http://www.blog.hootsuite.com
http://www.transcendsocial.com