Social Media for Social Good

@DavidWells

Augment Relationships

Increased Contextual Awareness

The Social Graph

Mass Collaboration

•Wikipedia

•Crowdsourcing

•FlashMobs

•Ushahidi

Mass Collaboration

• Chile Earthquake• Haiti Earthquake• Snowmageddon

Mustaches for a cause

Since its inception in 2004 Movember has raised over

$27 million globally

Peer to Peer philanthropy

Allows users the ability to go online to a marketplace and choose the amount, gift, and where they’d like to give.

Aggregated Giving

Darius Goes West

Social Power

What can you do?

Donate Some Time.

Action Items

•Nonprofit SEO

•Enable your supporters

•Clean your house

•Find like orgs

•Share Share and Share some more

•Create Content that brings people back stage

Resources

• Beth Kanter.org

• Katya's Non-Profit Marketing Blog

• Frogloop

• Kivi's Nonprofit Communications Blog

• NTEN: The Nonprofit Technology Network

• John Haydon’s Blog

• Social Brite

• Socialize Your Cause

@DavidWells

SocializeYourCause.org

Want to Join the Socialize Your Cause Movement?

We are always looking for socially savvy marketers that want to make a difference.

How will you change the World?

O’REILLY

O’REILLY

O’REILLY

O’REILLY

Social media Strategy

•Defining Goals

•Listening

•Tactics

•Engagement

•Measuring

•Tweaking