Summer Bukeavich & Spyke KrepshawMay 2015

USING SOCIAL MEDIA TO INCREASE STUDENT

ENGAGEMENT

If you have Twitter on your phone, use the hashtag #PCTF16069 and tell us what social media sites you regularly use. (We will pull up this data in a few minutes once everyone arrives.)

WHILE YOU’RE WAITING

Summer Bukeavich Instructor, Business Administration/Management & Marketing

sbukeavich@pct.edu

x7107

Spyke Krepshaw Instructor, Information Technology

skrepshaw@pct.edux7529

YOUR PRESENTERS

WHAT DO WE MEAN BY “SOCIAL MEDIA”?

Student engagement occurs when “students make a psychological investment in learning. They try hard to learn what school offers. They take pride not simply in earning the formal indicators of success (grades), but in understanding the material and incorporating or internalizing it in their lives.”

Newmann, F. (1992) Student Engagement and Achievement in American Secondary Schools. Teachers College Press. pp. 2–3.

WHAT DO WE MEAN BY “STUDENT ENGAGEMENT”?

1. Backchanneling2. Poll Everywhere3. What are

people saying about Topic X?

4. Skype/Google Hangouts

5. LinkedIn6. Discussion

board/TweetChat

SOCIAL MEDIA FOR IN-CLASS USE

1. BackchannelingA back channel is where

attendees are texting or tweeting information about a presentation or event using SMS, a chat function or Twitter. The front channel, for lack of a better word and as opposed to a back channel, is the main presentation being delivered by the speaker. http://velvetchainsaw.com/

2009/08/12/10-reasons-why-you-should-use-a-back-channel-at-your-conference/

SOCIAL MEDIA FOR IN-CLASS USE

2. Poll Everywhere

SOCIAL MEDIA FOR IN-CLASS USE

Ask your audience a question with the Poll Everywhere app

Audience answers in real time using mobile phones, Twitter, or web browsers

See your response live on the web or in a PowerPoint presentation

1 2 3

2. Poll Everywhere

SOCIAL MEDIA FOR IN-CLASS USE

3. What are people saying about Topic X?

SOCIAL MEDIA FOR IN-CLASS USE

4. Using tools like FaceTime, Skype, and Google Hangouts to bring in guest speakers.

SOCIAL MEDIA FOR IN-CLASS USE

Google Hangouts

The world’s largest professional social network

1. Encourage learners to develop an online presence through LinkedIn. 

2. Create assignments that utilize LinkedIn as a research tool.3. Design activities around LinkedIn interviews.4. Share the networking benefits of LinkedIn with learners.5. Develop a LinkedIn group to keep learners up-to-date and

connected. 

SOCIAL MEDIA FOR IN-CLASS USE

5.

6. Discussion board/TweetChat

#PCTF16069

SOCIAL MEDIA FOR IN-CLASS USE

1. Gathering and posting examples with class hashtag (#pctmkt325)

2. Instructor-curated Twitter feed with relevant articles for class (#pctmkt330)

3. Pinterest for showing off completed work (that might inspire others)

4. Discussion board alternative (using hashtag on Twitter)

5. Summarizing what they’ve learned in 140 characters or less

SOCIAL MEDIA FOR OUT-OF-CLASS USE

1. Gathering and posting examples with class hashtag (#pctmkt325)

SOCIAL MEDIA FOR OUT-OF-CLASS USE

2. Instructor-curated Twitter feed with relevant articles for class (#pctmkt330)

SOCIAL MEDIA FOR OUT-OF-CLASS USE

3. Pinterest for showing off completed work (that might inspire others) – baking & pastry arts

SOCIAL MEDIA FOR OUT-OF-CLASS USE

4. Discussion board alternative (using hashtag on Twitter)

SOCIAL MEDIA FOR OUT-OF-CLASS USE

5. Summarize what you have learned.

If you have Twitter on your phone, use the hashtag #PCTF16069 and tell us what you have learned in 140 characters or less.

SOCIAL MEDIA FOR OUT-OF-CLASS USE

QUESTIONS & COMMENTS?