Social mediaL u n c h a n d l e a r n

Presentation by: Gerald Murphy

Practical illustrations by:Fi Gandy

06th November 2014

Contents

• Origin of social media

• Identify the different types of social media

• Social media successes

– End user, social aspects

• Crowd sourcing

• Collective intelligence

• Human computation

– Examples of recent campaigns

• 4 social I’s

• A practical illustration to social media

– Forecasts

– Plans

– Launching campaigns

T y p e s o f s o c i a l m e d i a

The impact of the internet

• The web’s inception, circa 1990, has:

– Grown quickly

– Reshaped shopping as we used to know it

– Changed and will continue to change us

1995

Classmates.com

1997

1 billion

websitesSixDegrees.com

History of social media

Friends Reunited

1999

Seventy million

connected computers

2000

6 types of social media

1. Social networks

– User profiles, interests, various ways of interactive communication

2. Bookmarking websites

– Tag websites

3. Social news

– Items are shared, users vote. Popular items prominently displayed

4. Media sharing

– Upload media (also user profiles, comments)

5. Microblogging

– Short updates

6. Blog comments and forums

– Post comments on themed blogs / sources

http://outthinkgroup.com/tips/the-6-types-of-social-media

S o c i a l m e d i a u s e

Social media use (all ages)

85

59

3835

16

87

58

2926

22

81

64

37

31

38

0

10

20

30

40

50

60

70

80

90

100

Facebook YouTube Wikipedia Twitter GooglePlus

GB

US

Total

55% of mobile users ever send / receive emails on mobile, and use their mobile to visit social networking sites or apps

Social media use (under 40 yrs old)

Ipsos Global Trends

Google Analytics (geo)

Google Analytics (device)

Reasons for using social media

Keeping in touch

Keeping people up to

date

Staying up-to-date with

news

EntertainmentSharing opinions

3 s u c c e s s f u l i n g r e d i e n t s

1. crowd sourcing

• Coined by Wired magazine in 2005 , but only coming into use today, crowd sourcing is:

– Getting ideas, content and support from a group of people

• Ask your audience

• Conduct research

– Favourite product

– Best use of…

• Get your audience to think about your products

– Increases brand loyalty and sales

• Cosmetics: The ultimate gift set

• Apparel: Best use s of [0123456] mustard jumper

• Travel: 5 things I loved about New York

2. collective intelligence

• In essence gaining data then analysing it

– Which of these if your favourite coat?

– What is your least favourite lipstick?

• Rearrange how your products are ranked

• Enhance product copy

• Gain reviews

– Social media can act as a baseline for conversion rate optimisation

3. human computation

• Gets us to solve problems

– Spot the difference

– 10 tickets to go to London Fashion Week

• This makes us: think, feel and act

‘ B u z z i n g ’ s o c i a l m e d i a c a m p a i g n s ( 2 0 1 4 )

Urban Decay

Samuel Adams

Video

Domino’s

#TDThanksYou

http://www.youtube.com/watch?v=bUkN7g_bEAI

Generate ideas with Quora.com

Generate ideas with Quora.com

4 t a k e a w a y s

INDIVIDUALISE

User preferences and interests

INVOLVE

Engaging conversations

INITIATE

User generated content

@

INTEGRATE

Topical stories

fin.www.7thingsmedia.com@7thingsmedia

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