Fundraising in Online Social Networks : No Country for Old Media

Presented by David J. Neff@daveiam

david@ridgewoodpr.com

Fundraising Online is in bite sized chunks.

Obama: Three million donors made a total of 6.5 million donations online.

Of those 6.5 million donations, six million were in increments of 100 dollars or less.

The average online donation was 80 dollars.

Social Media needs to be defined as a

group think mentality around your message.

People are going to talk about your message.

Deal with it. Encourage it.

If there is a Online Social Network you should be in it. Own your spaces.

Your audience of donors already is.

Facebook has 350 million + users.

More than 35 million users update their status each day

More than 3.5 billion pieces of content (web links, news stories, blog posts, etc.) shared

each week

Social Media needs to be defined as a

group think mentality around your message.

People are going to talk about your message.

Deal with it. Encourage it.

Social Media needs to be defined as a

group think mentality around your message.

People are going to talk about your message.

Deal with it. Encourage it.

ACS Island in Second Life• ACS Second Life

HQ Office Never closes Cancer

Information Support Groups Virtual Meetings Memorial

Messages Fundraising

Events

Relay For Life of Second Life

2004 Gala Raised: US$2,000

RFLofSL 2005 Raised: US$5,000

RFLofSL 2006 Raised: US$41,000

RFLofSL 2007 Raised: US$118,500

RFLofSL 2008 Raised: US$215,000

• Virtual-world fund raising events» Auction Virtual Items

» Virtual Garage Sale

» Musical Performance

» Clothing Fair

» Jail & Bail

» Movie Night

» Theme Party

Relay For Life of Second Life

events.cancer.org/SecondLife

Real world fund raising on Convio

Just like in the real world, RFLofSL is a fun-filled overnight event where individuals and team members take turns on the track.

Avatars donate Linden dollars.

Funds are raised at the event by:•Relay virtual items•Official donation kiosks •Luminarias

2009 RFLofSL : July 18-19

FROZEN PEA FUND + TWITTER = FINDING A CURE FOR BREAST

CANCER

Roll Footage

BE EVERYWHERE PHOTO

Social Media needs to be defined as a

group think mentality around your message.

People are going to talk about your message.

Deal with it. Encourage it.

Google Analytics, Summize.com, budurl.com, bit.ly, Compete.com, Tweetscan.com, Backtweet.com,

Google Blog Alerts Beta, Facebook Searches, Viewzi.com

Q&A

Contact: david@ridgewoodpr.com and @daveiamPrez Location: My Blog = 501derful.org