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Social Media TacticsMay 12, 2010

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Thanks!

Rick Jessup

rick@58ninety.com416.727.4017@RickJessup

www.rickjessup.comwww.58ninety.com

Thanks to for the invite!

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why listen to Rick?

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who is this guy

• Online in 1990

• Web design in 1995

• Blogging in 1996

• Speaking on digital in 1997

• Over 20 years of web experience

• Over 15 years managing strategy

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1. Have a Purpose

have goals behind your strategy and work to achieve them

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2. Be Authentic

nobody cares about your pitch, they care about communication

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3. Be Transparent

be honest, be open and tell the truth

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4. Understand and Allow Community

if given the opportunity your community will monitor itself

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5. Always Offer Value

your customer doesn’t owe you anything

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6. Dollars and Time Aren’t Free

like all advertising you get what you put into it

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7. Challenge Yourself

jump in; only you or your competitor can be first

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8. Steal From Your Customers

sometimes they have the best ideas, use them as a focus group

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9. Online Isn’t an Island

treat social as an outpost; an extension of offline efforts

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10. Track Results

set yourself up for success and track your ROI