Post on 23-Jul-2015
transcript
Al sayegh Media
The Potential of Social MediaHow To Grow Your Fan Base & Extend Your Reach?
Dr Hassan Dawood - @r7aalDeputy CEO @AlsayeghMedia
17 April 2012
Understand the culture - Localization
Don’t limit yourself to a platform
Social Media is just a platformCross-platform integrated campaigns
Content should drive technology
Our challenge was to attract one of the most hard to reach consumer segments: Locals / conservatives
Sheikh Dr Mohammed al Oraifi
Available from 3 – 4pm daily during the holy month, answering calls from Du customers who had religious questions. Converted a hotel room into a studio equipped with a hi-tech device which was especially ordered for this campaign. Integrating this with the mobile phone, we recorded our fans’ conversations in their entirety. For the next phase, we used our in-house studios to empty the daily recordings, packaged this with Du’s audio branding and posted it on the Facebook application we had developed specifically for this campaign.
A candidate who nobody thought would win, nobody except us.Ahmad Ahli is no longer a “candidate”, but an elected and respected Member of Parliament / Congress.
PR videosAudio PRNewspaper ads for strong positioningRadio spots during influential talk showsWebsiteSEMSocial mediaBloggingOffline PRSupporters HotlineBBM