Post on 22-Jul-2015
transcript
Social Media Clinic
Tuesday, June 24, 2014
How To Spruce
Up Your
LinkedIn Profile
with
Professional
PortfolioPresenter:
Erika L. Forsythe 1
Why Bother?
Standout Profile = Prospects Take You More Seriously
Standout Profile = Prospects Spend More Time on Your Page
Standout Profile = Attracting More Business Opportunities
Visual Content = Interactive Experience / People Can Comment
Sample ProfilesClick Here To Add Text. Click Here To Add Text. Click Here To Add Text. Click Here To Add Text. Continue text.
Click Here To Add Text. Click Here To Add Text. Click Here To Add Text. Click Here To Add Text. Continue text.
Click Here To Add Text. Click Here To Add Text. Click Here To Add Text. Click Here To Add Text. Continue text.
Add Links to Articles You Have Written:
Autopopulate with image + clickable link
vs. Upload image + enter info manually
Sample Web Pages
Must See Profiles of 2013
Pastry Chef LinkedIn Page – Photo Scroll
Entrepreneur LinkedIn Page – Canyoning in Scotland Video
Entrepreneur Vizify Profile Sample - Overview & Career /
Bio
Discussion
What kind of content do you have to share on LinkedIn?
About you?
About your business?
• Video of you giving a presentation
• SlideShare presentation of helpful content to establish
business expertise
• What else?
REFERENCES
Moritz, Donna. (December 2, 2013). “How to Enhance Your LinkedIn Profile With Professional Portfolio” socialmediaexaminer.com Retrieved December 18, 2013 from http://www.socialmediaexaminer.com/linkedin-professional-portfolio/
LinkedIn (November 26, 2013) “LinkedIn Must See Profiles of 2013”
slideshare.net Retrieved on December 19, 2013 from
http://www.slideshare.net/linkedin/must-see-linkedin-profiles-of-2013