Social Media and HR Landscape

Hareesh Tibrewalahareesh@socialwavelength.com

Social Media and HR Landscape

Hareesh Tibrewalahareesh@socialwavelength.com

Agenda

• What is Social Media

• Key Social Media Platforms

• Social Media for HR engagement

• Case Studies

What is Social Media

What is Social Media?

Accha….Facebook?!

why“

Social Media: The online technologies and practices that people use to share opinions, insights, experiences and perspectives.

Keeping in touch

Making new friends

Paying it forwardPeer pressure

Displaying Creativity

Exhibitionism

Altruistic impulse

Getting validation

Affinity to groups

howBlogs

Social networking sites wikis

User generated videos and podcasts

Forums and message boards

Ratings and reviews tagging

RSSwidgets

How Big Is It

160 million global visitors

Every minute – 20 Hrs worth of new video uploaded

If Facebook was a country. Population? > 500 million!

The number of blogs worldwide is > 200 million. Growing at the rate of

nearly 900,000 a day!

Time to reach 50 mn users 38 years

13 years

4 years

3 years

1 year

80% Fortune 500 companies use LinkedIn for recruitments

You Tube is the worlds second largest search engine

80% of twitter usage is from mobile devices. People will post anytime, anywhere. Imagine what this means if your customer service is bad

Fastest growing segment on FB is ladies (55-65 years)

Ashton Kutcher and Ellen DeGeneres have more Twitter followers than the entire populations of Ireland, Norway

Generation Y and Z consider e-mail passé. Boston College stopped distributing e-mail addresses to incoming freshmen in 2009.

• Wikipedia has more than 13 million articles

• Some studies show it's more accurate than Encyclopædia Britannica

• 78% of these articles are non-English.

• Facebook users translated the site from English to Spanish via a Wiki in less than two weeks and cost Facebook $0.

• 1.5 million pieces of content (photos, posts, blogs, web links) are shared on FB daily

• 25% of search results for the world's top 20 largest brands are links to user-generated content

• What happens in Vegas stays on ………...

YouTube, Flickr, Twitter, Facebook...

,

listeninglistening “Your brand is what your customers say it is.

speakingspeaking Speaking is about starting a conversation.“engagingengaging Customers engaging with you, as well as each other.“evangelizingevangelizing Evangelize your customers and

transform your relationship with them“adoptingadopting Adopting Social Media practices and changing

the way your company operates.“

Key Social Media Platforms

LinkedInProfessional networking site

Share ideas and opportunities100 mn users worldwide, 9 mn in India

FacebookMaking friends, networking, sharing interesting things

500 mn users worldwide, 22 mn in India

TwitterReal time information network

Users share what is happening right now : “What is trending ?” 160 mn users worldwide, 5 mn in India

YouTubeVideo sharing platform : Users create videos and upload

Worlds 2nd largest search engine : Is your brand there on YouTube ?

FlickrPopular photo sharing platform

SlideShareDocument sharing platform

Create thought leadership, gain knowledge

WordpressBlogging platform

Be yourself : Share yourself

Social Media and HR

New Talent Acquisition

• Monitor conversations

– What do employees look for

– What is the perception about your company

– What is the perception about competition

– Show case organisation culture

New Talent Acquisition

• Effective usage of Linkedin

– 80% of Fortune 500 companies used LI for recruitment

– 9 million profiles from India

– Make job postings

– Search for profiles

– Paid service

New Talent Acquisition

• Effective usage of LinkedIn

• Find out

– Who knows the candidate

– Who the candidate knows

– Validate the resume

– Look up recommendations

– Understand thought leadership potential

New Talent Acquisition

• Videos on work culture on YouTube

– Employee videos about how they feel at work

– Corporate outings pictures and videos

– Avatar based animated game : explore us

• Blog that talks about life at the company

– Career growth showcased

– Star performers talking and sharing

• Ask for referrals via Twitter, Facebook, LinkedIn

Show case Culture

Existing Team Members

• Social Media is new-age knowledge management system

• Use in-house Social Media tools to

– Encourage knowledge sharing and creation

– Self organised internal focus groups

– “Borderless” organisation culture

Existing Team Members

• Encourage communication with external world

– Set up Corporate Social Media policy• Identity disclosure

• Spamming, communication style

• Copyright issues

• Corporate sensitive issues

• Respect for the other person

• Honest, authentic

• Avoid flame zone

– Training is essential

Existing Team Members

• Internal Company HR blog

– Leadership Communication

– Work culture / environment

– Vision for future

– New growth aveneues

– Amplify positive news

Alumni Network

• Create Social Networking platform

– Make former employees brand ambassadors

– Will serve as useful referral points

– Brand advocacy

Alumni Network

Case Studies

Advocacy Programs

Dell Employee Storm

Dell Employee Storm

• Separate platform for employee engagement

• 3000 ideas generated

• 45,000 votes on those ideas

• 200 implemented till date

Talent Identification contest

Deloitte Employee Film Festival

• “Whats your Deloitte”

• Employees submitted 370 films for YouTube

• Building Deloitte brand in the community

• Helping recruitment exercise

AT&T Blog

• Calm cool connected parent blog

• Targeted for AT&T working parents

• Identified issue of common interest

• Created community and bonding around that

Best Buy

• 170,000 employees, 50Bn sales, 3000 locations US, UK, Europe

• Employees spread message about a sale via their twitter id

• Employees directly communicate with customers and create a “personal” touch

Best Buy

• Internal Social Network

• Best ideas from team members on how to grow the company

• Direct communication channel between sales force (closest to ground reality) and management (decision makers)

• Huge kick for employee motivation

About Us

Social Wavelength, based at Mumbai, India is a Social Media agency. We work with brands and help them create and execute Social Media strategies. We also assists brands in ORM (Online Reputation Management).

For more information visit www.socialwavelength.com

Questions?

If you need a copy of this presentation, please leave your business card. We

will email it to you.

Hareesh TibrewalaJt. CEO, Social Wavelength.hareesh@socialwavelength.com

Company blog: blog.socialwavelength.comLinkedIn: linkedin.com/in/hareeshtibrewala